Senior Marketing Lead – Touring Production

Senior Marketing Lead – Touring Production
Hybrid work model – 4 days/week in the office

Temporary/Full-Time Position (6 months)

We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.

OUR MISSION
Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.

Today, we have a place for those who have a marked taste for thinking up exceptional products, for ensuring the smooth running of operations, for putting their ingenuity at the service of their team, in addition to contributing to enhancing their expertise and develop practices unique to Cirque du Soleil!

So don't wait any longer and join the Cirque adventure! You will meet ambitious people and people passionate about the world of entertainment!

YOUR MISSION
The Senior Marketing Lead is responsible for leading the go‑to‑market strategy, campaign execution, and commercial performance of a new touring Big Top production (BT2027) across all North American markets. This role combines creative marketing leadership with strong commercial accountability, ensuring the show is positioned as a must‑see, culturally relevant experience while delivering strong revenue results. The role connects brand, marketing, pricing, CRM, digital channels, and on‑site revenue drivers into a cohesive system that maximizes attendance, pricing power, and overall audience value.

Core Mandate

Build and execute a best‑in‑class integrated marketing and communications strategy

Drive revenue performance, pricing strength, and marketing effectiveness across all markets

Ensure campaigns deliver both cultural relevance and commercial impact

Align key commercial levers (marketing, pricing, CRM, digital, sales, experience)

Support sponsorship integration and broader strategic objectives

Key Responsibilities
1. Marketing & Campaign Leadership

Develop and lead the 360° marketing and communications strategy across all channels (brand, digital, PR, social, performance marketing)

Translate creative and artistic vision into compelling, consumer‑facing campaigns

Ensure consistency and quality across markets while allowing for local adaptation

Oversee content, creative development, and media planning to maximize reach and engagement

2. Commercial Performance & Revenue Focus

Work closely with Revenue Management and Ticketing to align demand generation with pricing strategy

Monitor and optimise campaign performance against revenue objectives (ATP, occupancy, conversion)

Identify opportunities to strengthen pricing confidence and improve yield

Contribute to improving spend per head through alignment with guest experience (F&B, merch, VIP)

3. Demand Generation & Go‑to‑Market Execution

Design and execute phased go‑to‑market strategies (build → launch → sustain → close)

Drive strong pre‑opening demand and sustained in‑market performance across all tour markets

Optimise media mix, targeting, and messaging using data and audience insights

Ensure alignment between global direction and local execution

4. Cross‑Functional Integration

Act as a key bridge across Digital and website (customer journey, conversion)

CRM (segmentation, lifecycle, repeat attendance)

Group sales (volume channels and partnerships)

Revenue management (pricing and inventory)

Guest experience teams (on‑site monetisation)

Ensure all functions contribute to a shared commercial objective

5. Cultural Relevance & Visibility

Develop campaigns and activations that position the show as a must‑see cultural experience

Identify and leverage cultural trends, communities, and influencers

Work with Communications teams to build visibility and relevance beyond paid media

Strengthen the show’s presence in key markets and among target audiences

6. Sponsorship & Partnership Enablement

Support Sponsorship teams by ensuring the show delivers strong brand positioning for premium partners

Integration opportunities within campaigns and experience

Leverage partnerships to extend campaign reach and enhance audience engagement

7. Toolkit Development & Market Enablement

Develop clear, practical marketing toolkits including messaging frameworks, campaign playbooks and timelines, best practices for media and execution

Ensure local teams, agencies, and partners are equipped to execute effectively

8. Continuous Optimisation & Learning

Track campaign performance and audience behaviour across markets

Continuously refine strategy to improve ROI and effectiveness

Capture learnings to support performance across future touring productions

Profile & Experience
Require

10–15+ years of senior marketing experience

Proven track record launching and driving performance for ticketed experiences or events

Strong experience in integrated marketing, demand generation, and performance optimisation

Solid commercial understanding of pricing, conversion, and revenue drivers

Experience working across multiple markets and stakeholders

Preferred

Experience in touring productions, live entertainment, sports, or premium consumer brands

Experience working with promoters, venues, and external partners

Exposure to CRM, digital optimisation, and audience lifecycle strategies

Experience supporting sponsorship or partnership integration

Key Competencies

Strong strategic thinking with commercial awareness

Ability to balance creative excellence with performance focus

Data‑driven decision making and optimisation mindset

Ability to operate across multiple disciplines and stakeholders

High ownership and execution discipline

Role Expectations

Based in North America, with regular travel to Montreal required

Active involvement throughout the full lifecycle of the show

Flexibility to support additional campaigns or productions as required

What Success Looks Like

Strong ticket sales performance across all markets

High‑impact campaigns that drive awareness, engagement, and conversion

Clear pricing strength and improved marketing efficiency

Strong pre‑launch momentum and sustained demand

Meaningful contribution to sponsorship value and integration

A scalable, repeatable marketing model for future touring productions

Benefits

Access to an office in a stimulating environment that will allow you to put all your creativity to good use

A culture focused on the development of fair practices and unifying events

Professional growth focused on high quality projects to propel your career

A group insurance program and other benefits that we will be happy to present to you

Personalized support adapted to your professional ambitions: training program, regular check‑ins, inter‑team contribution.

Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.

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