Marketing Communications Coordinator

Overview
Texas GovLink, Inc. is an Austin‑based firm that provides technical and business professionals to clients in Texas. We are seeking an experienced Marketing Communications Coordinator to be a key resource on a technical services team.

Texas GovLink offers consultants excellent rates, a local support staff, and an attractive benefits package that includes medical insurance (TGL shares a percentage of the cost), life insurance, a matching 401(k) plan and a cafeteria plan. Texas GovLink is an equal opportunities employer.

Responsibilities
• Effectively manage the brand through cooperative relationships with internal management, staff, external vendors, news media, and the public to reinforce consistent branding and communications.

• Coordinate with leadership to gather information about newsworthy events for publication on website, social media, and other channels.

• Review all external communications for consistent messaging, branding, and coordinate production and distribution, identifying photo opportunities as needed.

• Segment lists based on buyer personas, targeted verticals, and behaviors such as past email engagement and website interactions.

• Develop a presence and working relationship with management to serve as a required resource for public communication.

• Assist in creating and publicizing press packets, articles, promotional materials, and collaborate with vendors on event planning, web/podcasts, and video production.

• Create, implement, and evaluate communications strategies and plans that align with the organization’s strategic plan, set measurable objectives, and monitor effectiveness and trends.

• Keep abreast of industry and communication trends, and understand EIR Accessibility requirements to integrate accessibility into project lifecycles.

Qualifications

Minimum (Required):

5 years of experience as a Marketing Communications Coordinator.

3 years of experience with external documents such as newsletters or demonstrated equivalent writing, publishing, and design skills; public relations, marketing, targeted marketing (especially social media), promotional marketing, lead nurturing, marketing automation tools, and web analytics.

3 years of excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.

2 years of experience in email marketing and marketing automation technology.

2 years of highly analytical skills, able to derive meaning from data through A/B testing and email and landing page optimization.

2 years of knowledge of Associated Press Style.

Preferred (Optional):

2 years of intermediate experience with Microsoft Office applications (Word, Excel, Outlook, Publisher, PowerPoint; Access, report-writer) and Adobe Creative Suite preferred.

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