Remote Brand Designer – Mid-Senior Contract

This is an opportunity to define the visual identity for a new premium minimal activewear brand launching later this year. The brand is positioned at the intersection of fashion and lifestyle, with a calm, editorial, and design‑led aesthetic inspired by brands such as COS, Totême, and Aesop. The focus is on creating a refined, modern, and timeless identity system that communicates quiet confidence and engineered precision. The ideal candidate will have a strong portfolio of work for fashion, lifestyle, or premium consumer brands, and a deep understanding of minimal, editorial design principles. You will collaborate closely with the founder to deliver a cohesive brand identity that sets the tone for the brand’s launch and future growth.

Deliverables

Develop a comprehensive visual identity system, including primary and supporting typography.

Create a visual identity system with clear rules and structure, ensuring consistency across all brand touchpoints.

Design packaging elements such as swing tags, trims, and care labels that reflect the brand’s premium and minimal aesthetic.

Produce social media templates that align with the editorial and refined brand direction.

Compile a detailed brand guidelines document (PDF) outlining usage, specifications, and visual standards.

(Optional) Provide art direction for photography to ensure alignment with the brand’s visual language.

Requirements

Proven experience designing brand identities for fashion, lifestyle, or premium consumer brands.

Exceptional skills in typography, layout, and minimal, editorial design.

Ability to create clean, modern, and timeless identity systems.

Experience developing packaging assets and social media templates.

Strong portfolio demonstrating relevant work and aesthetic sensibility.

Comfortable collaborating with founder‑led brands and interpreting strategic direction into visual outcomes.

High attention to detail, technical precision, and ability to deliver polished, production‑ready assets.

Availability to begin work promptly and deliver within agreed timelines.

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