Senior Creative Content Producer

Senior Creative Content Producer
About us
Wavytalk is a fast-growing hair tools brand built on creativity, community, and self-expression. As the #1 hair tools brand on TikTok, we’ve built our business through a digital-first, content-driven approach creating products and moments that resonate with a new generation of consumers.

We design intuitive, high-performance tools that make styling effortless while protecting hair health. As we continue to scale, we have expanded into key retail partners like Target and Ulta, bringing our viral, community-led brand into physical spaces nationwide. We are also expanding into adjacent beauty tools to further support our community’s self-expression across their full routine.

Role Description
We are looking for a Senior Creative Content Producer to lead the ideation and execution of high-impact photo and video content across social, paid media, retail campaigns, launches, partnerships, and brand activations.

This role is equal parts creative strategist, producer, and project lead . You will concept and oversee content ranging from fast-moving social videos to large-scale campaign shoots and experiential events. You should deeply understand internet culture, creator-driven storytelling, platform trends, and how different types of content support different business goals.

The ideal candidate is highly social-first, creatively obsessed, organized under pressure, and able to bridge the gap between brand storytelling and commercial performance.

This role requires 4 days in office (Mon‑Thurs).

Key Responsibilities
Creative Ideation & Content Strategy

Develop innovative video and photo concepts for

Organic social content

Paid social campaigns

Product launches

Retail campaigns

Creator collaborations

Events and activations

Brand campaigns

Translate marketing objectives into compelling creative concepts tailored to each platform and audience

Understand the role of different content types across the funnel, from awareness-driving brand storytelling to conversion-focused paid creative

Stay ahead of social, beauty, fashion, and creator trends while identifying opportunities relevant to the brand

Collaborate cross-functionally with Social, PR, Influencer, E-commerce, Retail, and Performance teams

Production Management

Lead end-to-end production for both in-house and external shoots

Source and manage creative agencies, production partners, photographers, videographers, stylists, glam teams, and freelancers

Build detailed creative briefs, shot lists, moodboards, production timelines, and call sheets

Oversee creative execution from pre-production through post-production

Lead on-site production and ensure content aligns with brand vision and campaign objectives

Manage budgets, timelines, vendor negotiations, and production logistics

Ensure all deliverables are completed on time and optimized for platform-specific requirements

Creative Direction & Brand Stewardship

Maintain strong brand consistency across all visual content and storytelling

Ensure content aligns with Wavytalk’s tone, aesthetic, and positioning while still feeling culturally relevant and platform-native

Partner closely with internal creative and design teams to evolve the visual identity of the brand

Balance high-production brand storytelling with fast-moving, trend-driven social content

Performance & Optimization

Analyze content performance and apply learnings to future creative concepts

Understand platform KPIs including:

Watch rate

Engagement

CTR

Hook rate

Retention

Conversion efficiency

Work closely with paid media teams to optimize content for performance without compromising brand equity

Identify opportunities to improve creative efficiency, scalability, and output quality

Qualifications

5–8+ years of experience in creative production, content production, social-first creative, or campaign production

Strong portfolio showcasing both video and photo content across social, campaigns, and branded storytelling

Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms

Experience managing external agencies and production partners

Strong understanding of creator/content culture and how consumers engage with digital content today

Ability to manage multiple projects simultaneously in a fast-paced environment

Strong creative instincts paired with commercial and strategic thinking

Excellent communication, organization, and leadership skills

Experience in beauty, fashion, lifestyle, or consumer brands strongly preferred

Comfortable being hands-on and adaptable in a high-growth environment

What We’re Looking For

Highly creative and culturally plugged-in

Social-first mindset with strong storytelling instincts

Strong taste level and visual eye

Commercially aware and performance-minded

Collaborative and solutions-oriented

Calm under pressure and highly organized

Excited to build, experiment, and move quickly

Bonus Points

Experience working with creators, influencers, or celebrity talent

Familiarity with paid social creative best practices

Experience scaling content production within a fast-growing brand

Beauty or hair category experience

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