Social Media Manager

We’re looking for a bold, creative, and strategic Social Media Manager to own and amplify Dagne Dover’s presence across all social platforms. If you live and breathe content, love telling brand stories that resonate, and know how to turn insights into follows, this role is for you. You’ll lead content strategy, creation, community engagement, and daily social management to grow our audience and deepen brand love for our bag brand. You’re someone who understands how to make a brand feel human online, knows what’s trending (and why it matters), and isn’t afraid to experiment to see what works. You can blend creativity with analytics, and you\'re comfortable being the voice behind the brand and working hand in hand with founders and team members to make compelling REAL content. This role reports to the VP of Marketing and works closely with the creative, marketing, and e-commerce teams to make sure our social strategy and execution feels fresh, brand aligned, elevated, and community-driven.

The Role

Create engaging and on-brand original social content for use primarily on TikTok, Instagram, Youtube, Facebook, and LinkedIn that adhere to the Dagne brand voice and aesthetic while infusing a fresh personality and point of view

Keep Dagne Dover content fresh and relevant by applying weekly and monthly reporting insights, researching current trends in social media, health, fashion, product design, and wellness.

Strategically increase organic social channel engagement, following, and brand loyalty with the Dagne community by staying on top of the latest trending topics and understanding the current zeitgeist

Regularly pitch concepts for new social media series’ or initiatives that are in line with the latest viral trends, while always keeping the brand voice and parameters in mind

Lead the creation and development of real-time content and coverage of live events (will involve occasional weekend event coverage)

Manage all social creative briefs and asset requests

Develop shot lists and mood board social concepts for execution at all campaign photoshoots

Organize and archive all content and deliver final assets to members of the design and marketing team

Share feedback, insights, and thoughtful ideas with manager to improve process

Write copy for all social media captions

Ongoing recommendations on the leading influencers and creators that align with Dagne brand values and mission for both content creation and gifting strategies

Assist in management of editorial calendar consisting of social created content, UGC, and content provided by other departments and strategic partners

Short-form video editing – quick and advanced video editing for made-for-social formats

Build and export assets including interactive formats such as gifs, slideshows, short videos, etc

Monitor competitor (and industry leaders) content to apply best practices, develop new ideas and improve the overall social media content strategy

Track, learn, optimize — analyze and distribute reports on social media performance to the internal team and regularly make recommendations, updates, and improvements based on findings

You

6+ years’ experience working in a creative environment creating content for digital platforms – Instagram, TikTok, Linkedin, YouTube, Facebook, Twitter, and Pinterest

Able to pitch and execute innovative, next level concepts quickly

Knowledge of Adobe CS Suite, Figma, Later, Premier Pro, and Excel

Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy and campaigns

Consider yourself a “creator,” and are eager to share and execute on new and interesting ideas

Have a strong visual eye and a knack for creating and curating conversational, shareable content

Can be comfortable behind and in front of the camera

Self-motivated with a desire to achieve results and excel both individually and as a team

Have enthusiasm for social media, marketing, and retail

Have an individual sense of style, with sporty and elevated taste

Communicate honestly, professionally, directly and with compassion and allow space for others to do the same

Understand the importance of process and communication while working on creative initiatives

Are good at managing up and across, eager to have the opportunity to manage interns

Are comfortable confidently interfacing with founders and senior management to execute on projects effectively

Have a personal following/influence or experience managing a brand’s social media

Have positive energy and a can-do attitude

Live in NYC and enjoy the magic that it has to offer!

The expected starting salary range is $100,000- $120,000.

The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.

Founded in 2013, Dagne Dover is a digitally native, women-owned brand that designs problem-solving bags for all aspects of life. At its core, our company is aimed at making lives easier through empathy and good design. We love people, and we love making people happy.

Diversity, Inclusion & Belonging are important to us, as a diverse team ourselves. We’ve created a community where everyone’s uniqueness is celebrated, respected, and honored. We encourage you to apply if you think it sounds like a good fit for you!

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