Director Of Marketing

Director Of Marketing

Crunch Fitness, the leading brand in the fitness industry and one of the fastest growing gym chains in the world, is seeking an experienced Director of Marketing. Our brand is known for inspiring people to be the best versions of themselves while making fitness fun. We are a diverse community that empowers our members, team members, and guests to live a healthy and active lifestyle.
Member Centric Business - We continue to be a leader in member engagement and satisfaction. Obsess over every touchpoint of the member experience. Operate with a bias for action - Challenge the status quo by continuously innovating and improving. Take risks, fail fast, and learn from past failures. Empower teams of smart creatives - Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy, and creative. Together we go far - Build a diverse and inclusive community. Uphold the obligation to dissent and listen. Presume trust and be transparent.
The Role

Crunch Fitness is seeking a Director of Marketing, to help both acquire and retain customers while supporting all company marketing initiatives. The ideal candidate has experience developing the overall marketing strategy for the brand as well as onset promotions, managing social media presence, and work cohesively with a team to create and manage industry appropriate content to promote our brand.
Key Job Functions

Execute Facebook Ads for open clubs Optimize Facebook audiences for lowest CPA
Research additional digital advertising platforms
Provide training and resources for the field as deemed necessary
Visit clubs to provide further social media training
Complete weekly and monthly reporting
Update dashboards and reporting spreadsheets accordingly
Present analytics to management on a weekly and monthly basis
Work with department heads to create content for personal training and group fitness
Direct monthly social media targets
Monitor club sales reports with the marketing team
Optimize pages for prospect generation
Qualifications

Proven track record of revenue-driving results

Willingness to travel our markets

Strong written and interpersonal skills.

Ability to drive marketing strategies across multiple locations

Demonstrated ability to multi-task and prioritize activities

Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Education And/or Experience

4+ years of senior-level marketing experience; deep understanding of finance and drivers of performance

Bachelor's in marketing, business, operations management, finance, or related field
The Ways You Can Benefit:

Medical, Dental, Vision
401K
PTO
Life Insurance, Short-term
Free Crunch Fitness membership
Discounted Personal Training Sessions
Exciting team environment
Growth opportunity in a rapidly growing company
Compensation: $80,000.00 - $100,000.00 per year
Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Looking to combine work, fitness, and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it's an opportunity to inspire others to reach their fitness goals. Our 'No Judgments' philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage bed, and an extensive schedule of Crunch's signature classes including Zumba, BodyWeb with TRX, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.