Social Media Manager

Department: Marketing

Supervisor: Director, Advertising and Digital Marketing

Classification: Full Time/Exempt

Summary
The Houston Astros are seeking a creative and highly organized Social Media Manager to manage and grow the digital presence of Astros-affiliated platforms, including The Astros Foundation, Houston Open, Daikin Park, Orbit, and the Shooting Stars. This role is responsible for developing, executing, and measuring social media strategies that elevate brand voice, increase fan engagement, and strengthen community connection across all ancillary accounts.

Key Responsibilities

Develop and maintain the Houston Astros Social Media Strategy & Brand Voice.

Oversee the Houston Astros social strategy and manage the team for execution.

Develop and maintain distinct content strategies and brand voices for:

The Astros Foundation

The Astros Golf Foundation/Houston Open

Daikin Park

Orbit

Shooting Stars

Ensure all content aligns with overall Houston Astros brand standards and marketing objectives.

Build and manage content calendars around game schedules, promotions, community events, and key cultural moments.

Perform additional duties as assigned.

Content Creation & Publishing

Collaborate with the content team to create platform-optimized content (short‑form video, photography, graphics, written copy).

Capture real‑time content at games, community events, mascot appearances, and performances.

Work with Corporate Partnership team on sponsored content obligations and execution.

Lead the content strategy for social‑first assets on Instagram, TikTok, X, Facebook, and YouTube.

Astros Foundation Management

Develop and execute the social strategy for the Astros Foundation.

Manage weekly meetings and report progress to Marketing and Foundation leadership.

Monitor and engage with fans, partners, donors, and community members across all ancillary accounts.

Respond to comments, messages, and mentions in appropriate brand voice and tone.

Foster positive fan interaction and online community growth.

Campaign & Event Coverage

Lead digital coverage for charitable initiatives, ballpark events, promotions, and team‑affiliated appearances.

Collaborate with internal teams to support integrated marketing campaigns.

Coordinate with on‑site staff for live content needs.

Analytics & Reporting

Track performance metrics and analyze engagement, reach, and audience growth.

Provide regular reporting and insights to optimize future content strategies.

Identify opportunities for innovation and audience expansion.

Deliver sponsored content reporting and analytics to Corporate Partnerships team.

Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

4+ years of experience managing brand or organizational social media accounts.

Strong understanding of major social platforms and content trends.

Proficiency in content creation tools (Adobe Creative Suite, Canva, CapCut, or similar).

Experience with short‑form video production and editing.

Excellent writing and communication skills.

Ability to work nights, weekends, and holidays as required by game and event schedules.

Preferred

Experience in sports, entertainment, or live event environments.

Familiarity with social media analytics tools and reporting platforms.

Knowledge of Houston sports culture and fan communities.

Key Competencies

Creative storytelling

Multi‑brand voice management

Trend awareness

Time management and organization

Fan engagement and community building

Work Environment
This job operates in an office and stadium setting. It routinely uses standard office equipment such as computers, phones, and photocopiers. Noise can be loud within the stadium. Must be able to work in all types of outdoor weather conditions and within a stadium environment.

Physical Demands
Stand for long periods, walk long distances, climb stairs; stoop, kneel, crouch, sit, and move/lift up to 25 lbs of equipment or supplies. Requires close and focused vision.

Position Type and Expected Hours of Work
Flexible schedule, including extended hours, evenings, weekends, and holidays.

Travel
Some travel may be expected.

Other Duties
Job description may not cover all duties. Responsibilities may change at any time.

Equal Employment Opportunity
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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