Digital Marketing Strategist

Seeking qualified/experienced digital marketing strategist with programmatic trading experience, preferably familiar with the DoubleClick DSP (DBM/DCM/DV360/CM360/Display and Video 360). Responsible for managing programmatic campaigns, social media campaigns, digital media buying, adjusting existing budgets, insertion-order/line-item targeting, uploading display, YouTube and OTT/CTV video ads.

Overview
FUNCTION OVERVIEW: This position will join the Digital Ads team, handling paid media efforts, specializing in media planning/optimization and ad/creative organizer.

Responsibilities

Execute programmatic campaigns from start to finish (setup, trafficking, optimization, reports).

Actively optimize budget management, ad pacing and overall campaign spend.

Thoroughly analyze campaigns reports/data to ensure ads are serving correctly.

Work with other departments to process ad assets (Upload, assign, turn live/active, etc.).

Ability to manage multiple projects simultaneously while meeting deadlines.

Able to think critically and solve problems when errors occur.

Qualifications

Minimum 1 year of hands-on experience with a DSP or ad buying platform such as: Google DoubleClick/DV360 or DataXu or TradeDesk.

Google Analytics, YouTube Ads, Google Data Studio or Facebook/Meta Ads experience is a plus.

Familiarity and experience with landing page URLs, UTMs, first-party and third-party audiences.

Basic/Intermediate proficiency in Microsoft Excel required.

Strong written and verbal communication skills.

Ability to work independently and as a positive team player.

• Ability to work in a fast-paced environment and meet tight deadlines.

Strong understanding in the differences between insertion orders, line items, ad-sets, creatives etc.

Thorough knowledge of uploading assets, assigning them, and turning campaigns live/active.

#J-18808-Ljbffr