Digital Marketing Coordinator

Digital Marketing Coordinator

This position will support the university's Department of Computer Science (UTCS), which boasts a top ten ranking from US News and more than 6,500 students across all programs. This places UT among the most significant intellectual hubs for computer science research and education anywhere in the world. UTCS has a close relationship with Austin's thriving tech culture and works at the forefront of fields such as artificial intelligence, robotics, quantum computing, and cybersecurity.
Position Summary

The Digital Marketing Coordinator will support enrollment growth and digital engagement for Computer and Data Science Online (CDSO), a portfolio of three online master's programs in computer science, data science, and artificial intelligence, and a graduate certificate program in artificial intelligence. The Digital Marketing Specialist will develop, execute, assess and optimize high-impact content and search strategies across web, social, email and emerging discovery platforms to help CDSO achieve its enrollment goals.
This is a versatile role combining cross-channel content creation with hands-on SEO and generative engine optimization (GEO), translating content strategy into actionable execution. The position is responsible for writing and optimizing website content, improving search visibility, and monitoring performance across traditional search engines and AI-driven platforms. It is also responsible for content creation, assessment and optimization across email and social media channels. The role works closely with the Digital Marketing & Automation Manager and external partners to ensure data-informed, conversion-focused marketing efforts. The role may also include hiring and management of student workers for execution of social strategy.
Responsibilities

SEO & GEO Content Development
Search Optimization & Technical Execution
Performance Tracking & Reporting
Content Creation for Email and Social Media
Maintain Marketing and Communications Standards and Best Practices
Required Qualifications

Bachelor's degree in communications, marketing, communications, business, or a related field.
Minimum of three years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).
Proven ability to plan, execute, and measure paid digital advertising campaigns.
Strong data analysis and reporting skills.
Knowledge of SEO and web analytics.
Preferred Qualifications

More than five years of experience in digital marketing.
Experience in enrollment marketing, higher education, or student recruitment.
Experience implementing and managing a new MAP within a complex organization.
Familiarity with state/university technology compliance (TX-RAMP, FERPA).
Demonstrated success in improving marketing funnel performance and ROI.
Salary Range

$70,000+ (depending on education and experience)
Working Conditions

Standard office environment.
Repetitive use of a keyboard at a workstation.
Occasional evening or weekend work may be required.
Required Materials

Curriculum vitae
3 work references with their contact information; at least one reference should be from a supervisor
Letter of interest