FFR Fabrication & Repair is a full-service classic vehicle restoration and custom build shop based in San Jose, California. Founded 14 years ago by Tony — master technician, fabricator, and the kind of craftsman who doesn’t cut corners — FFR has built its reputation entirely on the quality of the work and the trust of its clients.
We handle everything in-house: full frame-off restorations, ground-up custom builds, engine and drivetrain work, suspension, fabrication, wiring, and more. Projects range from $40,000 partial restorations to $300,000+ builds. Every car that leaves this shop is a statement about what’s possible when craft comes first.
We’ve never had a dedicated marketing function. Everything you see — the Instagram page, the website, the handful of posts — has been produced alongside everything else the shop demands. The work is world-class. The story hasn’t been told yet. That’s the opportunity.
The Opportunity
FFR has Instagram and Facebook channels, some content in the world, and clients who love what we do. What’s missing is someone who makes it better — someone with the taste to recognize what’s worth capturing, the craft to capture it well, and the drive to build a body of work that reflects what actually happens in this shop every day.
The biggest opportunity is YouTube. FFR builds and restores cars that deserve to be documented — long-form build series, process documentation, before and after reveals. The right person sees that potential immediately and knows how to develop it into something that builds a national audience over time.
Because you’ll be in the building every day, you’ll develop a house style — a way of seeing and shooting FFR’s work that becomes distinctly ours. You won’t be explaining what’s interesting to a freelancer on a shoot day. You’ll already know, because you were there when it happened.
The person who thrives here can walk into the shop, spot something genuinely interesting happening on the floor, and know exactly what to do with it. You don’t need to be told what’s cool. You can see it.
What You’ll Own
This is a broad role. You’ll touch every part of how FFR shows up in the world.
Video Production
Shoot and edit video content for YouTube, Instagram, and Facebook — build documentation, in-progress work, finished reveals, shop life
Launch and grow FFR’s YouTube channel — develop content series (build series, fabrication, engine work) that build a subscriber base and national brand awareness over time
Produce a consistent body of work that develops a recognizable house style — distinctly FFR, not generic auto content
Plan and capture events — FFR’s Annual Open House, car shows, SEMA, and any vendor or community appearances
Photography & Social
Photography for all digital channels, client deliverables, and FFR’s restoration portfolio
Manage FFR’s Instagram and Facebook accounts day to day — posting, community engagement, responding to DMs
Build and manage a content calendar that keeps all channels active, intentional, and improving
Monitor what’s working — identify patterns in engagement and double down on what resonates
Copy & Brand
Write copy for posts, captions, and basic website updates — voice that sounds like FFR, not a marketing agency
Support client communications — help develop the look and feel of documents, proposals, and follow-up materials
Over time, contribute to FFR’s brand standards — how we look, sound, and present across every touchpoint
What We’re Looking For
There’s no single background that makes someone right for this role. We’re more interested in what you’ve made and how you think than where you’ve worked.
You’re probably a good fit if:
You have real, hands-on experience shooting and editing video — you’ve done it yourself, not just directed others to do it
You’ve worked on or contributed to a YouTube channel — you understand what makes people subscribe, come back, and share
Your photography is strong enough to make a 1969 Chevelle look the way it deserves to look
You write clearly and naturally — short-form copy, captions, and brand voice come easily to you
You’re self-directed. You don’t need someone to tell you what to shoot today — you walk in, look around, and get to work
You have taste. You know the difference between content that stops the scroll and content that doesn’t, and you consistently produce the former
You understand social media not just as a posting schedule but as a way to build a community and a reputation over time
You’re excited by the idea of building something — FFR’s brand doesn’t exist yet in the way it should, and that energizes you
The background we’re expecting
You’ve been in the content or video world for several years — whether through freelance work, agency projects, YouTube channels, brand work, or some combination of all of it
You’re at a point where stability sounds appealing. You’re good at what you do and you’re ready to put that into something you can actually build and call yours
You don’t need to manage a team to feel like the role is worth having — the doing is what drives you
Cars are a plus, not a requirement
A genuine connection to classic cars, custom builds, or automotive culture will help you see what’s worth capturing and earn credibility with the team fast
If cars aren’t your world but craft, quality, and the making of physical things are — you’ll fit right in
The Details
Location
2970 Daylight Way, San Jose, CA 95111 — in-shop, full-time
Schedule
Compensation
$80,000–$100,000 annually, based on experience
Details provided during the interview process
Reports to
Greg, General Manager
Start
As soon as the right person is found
How to Apply
Send an email to Greg@ffrfabrication.com with the subject line “Senior Content Creator.”
Include
A brief note on who you are and why this role makes sense for you right now
Links to work you’ve made — video, photo, social accounts, anything that shows how you see and what you’ve built
Your resume or a summary of your experience
We’re not looking for a formal cover letter. We’re looking for someone who can communicate clearly and show us work that makes us want to meet them. If that’s you, reach out.
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Senior Content Creator
FFR FABRICATION & REPAIR LLC, San Jose, CA, USA
Pay: $80,000-$100,000/yr
Job type: Freelance