Franchise Marketing Manager

Benefits

Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance
Are you someone who is looking to merge a passion for youth enrichment with a career in marketing? Do you want to use your subject matter expertise in building local and community engagement to support and train others? Do you enjoy working on a fast-paced and collaborative marketing team and are eager to grow with a flexible and thriving company?
Why is this role important to us?

Our marketing team drives the campaigns, assets, and strategies that help us meet families where they are. With over 600 franchise businesses worldwide, building strong local brand awareness is essential to expanding our reach and impact.
The Franchise Marketing Manager serves as a primary marketing support contact for Franchise Partners and works closely with the broader marketing team to execute brand initiatives. This role balances day-to-day franchisee support, project management, and marketing execution.
Key Responsibilities

Franchise Marketing Support

Serve as the primary point of contact for Franchise Partners.
Support rollout of marketing initiatives, tools, and campaigns across the franchise system.
Support Franchise Partners in adapting national campaigns for their local markets.
Help Franchise Partners understand and use brand marketing tools, templates, and programs.
Local Campaign Execution & Digital Marketing Support

Assist in developing and maintaining local marketing calendars that align with seasonal campaigns and program priorities.
Research, establish, and support local-level partnerships, vendors, or promotional opportunities.
Develop and update local-level marketing how-to guides, playbooks, and training materials.
Guide Franchise Partners on local digital marketing, including social media, paid advertising, and local listings.
As needed, capture photo and video content to support marketing efforts across social, email, and digital channels.
Marketing Team Project Management & Operations Liaison

Provide project management and oversight of all external marketing requests and queries, including managing project details and timelines.
Maintain visibility into project workload and clearly communicate timelines and expectations.
Act as liaison between the Marketing team and other departments to bridge processes and ease collaboration.
Work closely with marketing leadership and the Operations Teams to ensure Franchise Partner needs are understood and addressed.
Act as Franchise Level Marketing SME for all SYB Brands

Act as the SME for all franchisees across the network.
Train and educate franchise community (in-person and online, 1:1, in groups at training events) on successful execution of marketing campaigns and initiatives, and brand compliance.
Stay informed of best practices in marketing, specifically in the youth sports/enrichment and franchising industries.
Identify common challenges or requests and help improve tools, templates, and processes to better support the network.
About the Company, Culture & Commitment

Our company's vision is to provide beloved growth experiences for children; a remarkable experience for every family. We're in the business of creating smiles, doing silly dances, but most importantly, leaving a positive lasting impact.
Our dedicated Stronger Youth Brands Team of approx 40 people supports our franchises globally, running intro-to-sport and enrichment programs in their local communities.
Our Interview Process

A 30-minute video call with the HR department (Microsoft Teams)
A "virtual" Q&A (we'll send you questions to upload audio-recorded responses)
A 1-hour video call with the Director, Marketing & Communications (Microsoft Teams)
A 2-hour in-person "Team Interview" in our Middletown, PA office.
Qualifications

We're seeking a hard-working, team player with:
Passion for our vision and mission
A core value fit
Minimum 3-5 years of experience in marketing, franchise support, account management, or related role
A bachelor's degree in a related field (including marketing, communications, business management and advertising, etc.)
Strongly Preferred:

experience working in a multi-location or franchise environment, Salesforce Marketing Cloud experience, including general SQL knowledge
Professional curiosity and the ability to leverage working knowledge for better success
Customer service mentality, proactive and professional communication
Tech savviness
Efficiency in the Microsoft Office Suite (Word, Excel, PowerPoint)
Proficiency in capturing content for social media (basic photography and video)
Collaborative and creative problem-solving skills
Highly organized and detailed, even at a fast pace
Ability to grow - accepts new challenges, and improves from feedback
Note about compensation range: the listed compensation range is for the starting salary in the position. Note about location: hybrid work environment (per week: 2 days in-office, 3 days remote)
Stronger Youth Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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