Brand & Creative Director Job at DNAnexus in Boston

Requirements

You have a portfolio that shows genuine range — campaigns, brand systems, digital design, maybe some editorial or motion work — and every piece in it reflects a point of view

You can look at an AI-generated output and know in seconds what's wrong with it, and fix it

You know how to lead creative direction across a team without a formal reporting line — your credibility comes from taste, clarity, and follow-through

You've worked in environments where resources were lean and expectations were high, and you brought the team with you rather than going around them

You move with urgency without sacrificing craft, and you help the people around you do the same

You show up ready

You bring energy and focus to the work, push through ambiguity without waiting to be told what to do, and adapt quickly when priorities shift

You make the people around you better — not by being the loudest in the room, but by setting a standard and holding it

You care deeply about the quality of the work and even more about the impact it has

You possess a natural curiosity that fuels your creativity and drive to always be trying new tools and technologies

7+ years of brand, creative, or design experience, with at least 3 years operating at a director level or equivalent scope

A portfolio demonstrating strong brand management and original creative across multiple formats and channels

Proven track record leading cross-functional brand initiatives with operational rigor — you've owned projects from strategy through execution, managed stakeholders across teams, and delivered on time without losing creative quality

Hands‑on proficiency with AI creative tools (Midjourney, Adobe Firefly, ChatGPT/Claude creative, or comparable) as a natural, integrated part of your creative workflow — not a novelty

Deep fluency in the Adobe Creative Suite and/or Figma

Experience translating technical or complex subject matter into compelling visual and written communication

Demonstrated ability to lead without authority — earning trust, driving alignment, and influencing creative decisions across a marketing organization through expertise and collaboration

Ability to manage multiple workstreams simultaneously, deliver to deadline, and keep cross-functional partners informed and aligned throughout

(Desirable) Experience in life sciences, healthcare, biotech, or enterprise SaaS

(Desirable) Motion design or video production experience

(Desirable) Familiarity with brand work for scientific or research-driven audiences

(Desirable) Experience managing or directing agency and contractor relationships

What the job involves

We're looking for a Director, Brand & Creative who owns the DNAnexus brand with conviction — someone with the taste, instincts, and experience to know what great looks like, and the drive to get there

You're a creative brand leader first, and you happen to move with the speed and fluency of someone who's fully embraced modern tools — including AI — as a natural extension of how you work

You'll work shoulder-to-shoulder with a sharp team of marketers, and your ability to earn trust, build alignment, and move people toward a shared creative vision will matter as much as what you produce

You set the standard, champion the craft, and protect the brand — not by mandate, but by influence

You know what excellence looks like, you can articulate why, and you bring others along with you

At DNAnexus, your work will reach some of the most sophisticated audiences in science and technology

Mediocre creative doesn't move them

Sharp, honest, well-crafted brand work does

Steward DNAnexus's visual identity across every touchpoint — web, digital, events, campaigns, product marketing, company store, and executive communications

Evolve the brand system as the company grows, ensuring it scales without losing coherence or character

Be the final creative eye on anything that goes out under the DNAnexus name

Concept, design, and deliver high-quality creative assets across campaigns, digital, events, product marketing, and executive communications

Direct and evaluate work from agencies and contractors with a clear, confident creative point of view

Translate complex scientific and technical narratives into visual and written stories that resonate with both scientific and business audiences

Use every tool available — including AI — to produce work at a pace and quality that punches above the team's weight; you know when to lean on it and when human craft and judgment take over

Stay current on the evolving AI creative landscape and bring the best of it into how the team operates

Drive strategic brand initiatives end-to-end — from brief to launch — in close partnership with Product Marketing, Demand Gen, and Executive teams

Bring operational rigor to creative work: own timelines, manage stakeholder alignment, track progress, and deliver without being chased

Contribute a creative perspective to campaign strategy and positioning upstream, not just execution downstream

Serve as a trusted advisor to internal stakeholders on brand decisions — knowing when to push back, when to flex, and how to bring people along

Translate brand strategy into actionable, measurable workplans that other teams can execute against with confidence

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