Content Marketing Strategist

Job Overview
Ellsworth Corporation is a global distributor, manufacturer, and packager of adhesives used by cell phone, medical device, space/aerospace, and electric vehicle industries. Location: Germantown, WI (hybrid or remote options available). This role reports to corporate headquarters and focuses on content strategy across web, SEO, and all owned, earned, paid channels.

Responsibilities

Develop and execute integrated marketing communications (IMC) content strategies across owned, earned, and paid media, including web content, SEO, email, digital ads, social media, and traditional marketing materials.

Ensure the quality, clarity, and consistency of all content, contributing to writing and editing while maintaining alignment with brand standards, messaging frameworks, and marketing objectives.

Lead the strategy, structure, and messaging for conversion‑focused landing pages, partnering with marketing automation and web teams to support lead‑generation lifecycle marketing goals.

Conduct audience, market, and competitive research, including buying behavior analysis, and content performance audits to inform messaging, content themes, and strategic decision making.

Scale content production through cross‑functional collaboration, working closely with designers, subject‑matter experts, sales, product teams, freelancers, agencies, and AI tools to deliver cohesive high‑quality content at speed.

Qualifications

5+ years of experience in content marketing, content strategy, digital marketing or similar role.

Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.

Proven experience in content marketing, content writing, or strategic content roles.

Strong writing, editing, and proofreading skills with excellent attention to detail.

Strong understanding of SEO best practices and digital content optimization.

Experience using AI writing tools and content‑generation technologies.

Ability to create and adapt content for multiple platforms (web, email, social, ads, print).

Familiarity with CMS platforms, analytics tools, and digital marketing workflows.

Strong creative thinking and problem‑solving abilities.

Excellent organizational and time‑management skills.

Effective communication and collaboration skills.

Ability to work both independently and as part of a cross‑functional team.

Benefits
Competitive wage, bonus plan, and a comprehensive benefit package including Health, Prescription, Dental, Vision, Life, Disability, Flexible Spending, 401(k), Employee Assistance, Paid Time Off and Holidays, Wellness Program, Social Events, Community Involvement and more.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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