Specialist Marketing Strategy

Overview
The Best Players Need the Best People.

This position will manage the execution of all PGA TOUR product marketing assets for PGA TOUR events, TPC Network, etc. through Creative Studio (and outside sources, if necessary) to ensure correct branding and marketing messages are used, and that projects are prioritized, completed on time and free of errors. This position is also responsible for building email marketing campaigns to promote PGA TOUR products, as well as fulfilling all creative assets for the paid media campaigns as part of the overall marketing plan.

Qualifications

Bachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline required

Minimum 4 years’ experience in marketing, preferably sports marketing

Proficiency in Microsoft Word, Excel, and PowerPoint presentation design is required

Excellent written communication and copywriting skills

Strong project management aptitude and ability to work against deadlines

Thorough knowledge of general business procedures

Creative trafficking and graphic design background a plus

Responsibilities

Develop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA TOUR products

In coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requests

Develop the e-mail marketing strategies for PGA TOUR events

Collectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market, ensuring that campaigns align and maintain consistency across various executions, and internal and external partners

Own media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)

Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the calls

Develop and execute compelling email content that engages with fans to drive awareness and revenue

Analyze email campaign performance, communicate sales revenue generated and develop ideas for improvement

Assist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.

Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned products

Special projects or other duties as assigned

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