Senior Audience Strategy Manager Job at Etsy, Inc. in New York

Company Overview

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. Our mission is to keep commerce human.
About the Role

Senior Audience Strategy Manager, full‑time, reporting to the Director of Performance Media. Salary range $157,000 - $203,000. The position requires presence in Etsy’s Brooklyn Office once or twice per week, depending on proximity. Eligible for equity package; annual performance bonus; and competitive benefits supporting you and your family.
Responsibilities

Strategic Translation & Execution: Translate high‑level brand strategy and insights into actionable audience strategy and bridge the gap between brand objectives and tactical digital marketing execution.
Hands‑On Analytics & Data Interrogation: Apply SQL and analytical skills to dig into customer, market, and behavioral data to shape audience segmentation, targeting parameters, and go‑to‑market strategies.
Data Cleanroom Strategy: Lead the exploration, implementation, and utilization of Data Cleanrooms, partnering with analytics and marketing technology teams to harness cleanroom environments for secure 1P/3P data collaboration and enriched audience insights.
Cross‑Functional Alignment & Influence: Drive alignment across Media, Performance, Analytics, Brand, and Engineering teams. Communicate audience insights and strategies to senior leadership.
Audience Framework Governance: Establish and champion a cohesive audience framework for the marketing organization, define success metrics, set learning agendas, and embed measurement into activation workflows.
Other Tasks: Assume additional tasks as needed; duties may change over time.
Qualifications

6‑8+ years of experience in digital marketing, audience strategy, or marketing analytics within a fast‑paced brand, agency, or tech environment.
Data Cleanroom Knowledge: Basic understanding and experience building strategies for Data Cleanrooms (e.g., Google Ads Data Hub, LiveRamp).
SQL Proficiency: Proven hands‑on analytical skills and proficiency in SQL (required).
AdTech/MarTech Expertise: Deep knowledge of digital marketing ecosystems, identity resolution, CDP architecture, and audience activation tools.
Data Interpretation: Interpret outputs from datasets and marketing technology platforms to inform strategic business decisions.
Creative Self‑Starter: Highly autonomous, proactive, thrives in ambiguity, learns quickly, and does not wait for direction.
Exceptional Influencer: Track record of building internal relationships, driving cross‑functional alignment, and influencing senior partners as an individual contributor.
Results‑Focused: History of delivering measurable business impact by overcoming obstacles.
Benefits

Equity package, annual performance bonus, and comprehensive benefits that support you and your family. Presence required in Brooklyn Office once or twice per week, depending on proximity.
Equal Opportunity Employment Statement

Etsy is a proud inclusive workplace and encourages people from all backgrounds, ages, abilities, and experiences to apply. We are committed to equal employment opportunity irrespective of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

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