In spirit and place, Beni is a company where ancient tradition bends, but never breaks, in the name of innovation and progress.Cultural & Social EditorCultural + Social Editor - FreelanceOverview:This role sits at the intersection of creative direction, editorial, and cultural storytelling. You'll be responsible for developing and executing a clear, distinctive content POV for the brand — from Instagram and email to long‑form editorial and campaign moments.This is not a traditional social media role. We're looking for someone with strong taste, cultural awareness, and a sharp editorial instinct — someone who understands how luxury and design brands build relevance through content, restraint, and timing.Success:A clearly recognizable BENI POVContent that creates desire and conversation, not just consistencySharp POV and stronger creative standardsA voice that feels culturally fluent and editorial, not brand‑safeFor a self‑starter who loves design, thrives in entrepreneurial environments, and wants to make a tangible impact, this is a pivotal role in Beni's next chapter.Recap of Responsibilities:Own BENI's content POV across social, email, and editorialDevelop and execute social strategy (feed, stories, campaigns, BTS)Direct and collaborate with our internal creative team (photo/video)Shape brand voice and narrative across launches, collections, and campaignsLead content planning and calendars (not just scheduling)Oversee editorial projects (journal, long‑form storytelling)Brief external copywriters or contributors as neededWho You AreHave strong editorial taste and cultural literacyFollow fashion, design, art, and creative brands closelyKnow how luxury brands communicateCan articulate a point of view and defend creative decisionsAre as comfortable directing content as writing itThink in moments and narratives, not just postsAre handy with a camera (iPhone or otherwise)Please email your resume and cover letter to careers@benirugs.com.Thank you!#J-18808-Ljbffr

Cultural & Social Editor - Freelance
Beni Rugs · New York, NY, USA ·
- Job type:
- Full Time