Brand Manager Snoozy (Remote)

Snoozy - Beverage Brand Manager (Remote)
Full-Time | Remote | Consumer Packaged Goods (Functional Beverage)
Compensation
Competitive base salary ($80,000–$105,000 depending on experience and location)

About Snoozy
Snoozy is launching a next-generation functional beverage brand designed to help people disconnect from stress and reconnect with presence, calm, and clarity. We’re building a category-defining product that blends cannabinoids, adaptogens, and clean ingredients into a modern alternative to alcohol and traditional relaxation products.

Role Overview
We are looking for a highly driven, creative, and operationally strong Brand Manager to lead the day-to-day launch and growth of this product line. This is a hybrid role that blends brand marketing, project management, creative development, retail activation, and early-stage scrappy execution.

You will be the central hub between creative, operations, founders, agencies, and retail partners. Responsible for owning timelines, launch readiness, marketing execution, and brand consistency.

This role is remote, with occasional travel for shoots, events, retail activations, or key vendor meetings.

What You’ll Own (Key Responsibilities)
Brand Development & Creative

Support development of the brand identity, positioning, and voice

Manage asset creation: photo/video shoots, content calendars, product imagery, website assets

Work closely with the Creative Director and contractors to produce world-class content

Write and review creative briefs for design, packaging, and campaigns

Ensure brand consistency across all touchpoints (web, social, retail, influencer, paid)

Build and manage the complete launch work-back timeline

Coordinate packaging approvals, label design, and SKU readiness

Manage inbound/outbound collateral needs (sell sheets, displays, POS, sampling kits)

Ensure ops, production, and marketing are aligned on key deadlines

Support Amazon prep, DTC readiness, and retail onboarding

Marketing & Campaign Management

Manage influencer and creator seeding workflows

Coordinate organic social content, posting schedules, and community guidelines

Own content organization (Dropbox/Drive), asset tagging, and distribution

Support paid ads team with creative asset needs (hooks, UGC, static/video assets)

Prepare product for photoshoots, UGC shipments, and partnerships

Retail Activation & Partnerships

Support retail channel launches, merchandising, displays, and in-store branding

Coordinate tasting events, field marketing activations, and sampling programs

Assist with retailer sell-in materials and presentations

Help track performance in retail partners and organize field feedback

Project Management & Cross-Functional Alignment

Run weekly marketing meetings and track deliverables

Maintain project boards, timelines, and asset trackers

Work directly with the COO, founders, and creative team to keep launch on track

Prepare weekly progress summaries

Insights & Brand Health

Monitor competitor trends in functional beverage, non-alc, THC/CBD categories

Pull insights from content performance, influencer partnerships, and retail feedback

Help develop KPIs for brand growth across channels (DTC, Amazon, retail, events)

Who You Are

3–6+ years of experience in brand management for CPG, Alcohol, wellness brands

A strong executor with elite organization and project management skills

A self-starter comfortable with ambiguity

Creative eye — comfortable directing visuals, storytelling, and brand identity

Experience coordinating contractors, agencies, designers, or creators

Balanced left-brain/right-brain thinker: operationally sharp + creatively fluent

Comfortable in a fast-moving startup environment

Bonus: experience in beverage, cannabis, non-alcoholic products, functional wellness, or CPG launches

What Success Looks Like (First 120 Days)

Launches flawlessly with on-time production, creative, and marketing deliverables

All packaging, assets, and brand guidelines are organized and documented

Retail sell-in and activation materials are polished, consistent, and high-performing

Social content pipeline is running without bottlenecks

Influencer + creator seeding is active and producing usable content

Weekly execution rhythms are operationalized

You are fully owning day-to-day brand execution with minimal oversight

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