Marketing Manager HA

Marketing Manager

Responsible for driving the execution of short- and mid-term marketing strategies for the U.S. Knee Osteoarthritis portfolio, with primary ownership of the HA brand’s promotional initiatives.
Key Responsibilities

Lead the execution of the annual strategic marketing plan for the HA portfolio in partnership with the Sr Director.
Develop all promotional content and marketing collateral, ensuring alignment with brand strategy and market needs.
Maintain an updated value proposition and customer journey for HA.
Own the Medical, Legal, and Regulatory (MLR) review process, including submission, routing, and approval of promotional materials.
Create and deliver product education content for New Hire Training, national sales meetings, and sales team calls.
Partner with Medical Education to develop relevant content that supports peer‑to‑peer learning and clinician engagement.
Manage relationships and collaboration with marketing partners and external vendors to ensure successful program execution.
Serve as the primary contact for field sales and cross‑functional teams, providing brand guidance and support for the HA business.
Develop expertise in the HA market (customers, patients, and competition).
Regularly report findings to the Sr Director and propose solutions.
Develop and track performance metrics and report on trends and insights with solutions.
Ensure compliance with Bioventus’ Code of Compliance and Ethics, policies and procedures, and internal controls applicable to the role.
Other duties as assigned.
Key Qualifications

Bachelor’s degree in Marketing, Business, or Finance preferred.
Minimum 3 years’ Medical Device Marketing and Sales Leadership or equivalent—Orthopedics or Sports Medicine is preferred.
Ability to travel domestically at least 25% of the time.
Strong interpersonal skills and ability to collaborate.
Strong focus on driving results and problem‑solving.
Strong oral and written communication skills.
Competent use of MS Office and other applications as required.
EEO Statement

Bioventus is committed to fostering an inclusive and diverse community of employees with a strong sense of belonging. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, disability, gender, veteran status, gender expression, gender identity, nationality, race, religion, or sexual orientation. All individuals, regardless of personal characteristics, are encouraged to apply.

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