Marketing Manager, Retention

At Sparklight/Cable One and our family of brands, we keep our customers and associates connected to what matters most. For our associates, that means a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace. We are open to hiring remotely if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.
Overview

The Marketing Manager, Retention supports the development, execution, optimization, and reporting of retention marketing initiatives designed to reduce churn, increase customer engagement, and improve customer value. This role works closely with Marketing, Analytics, Customer Experience, Product, and Operations to deliver effective customer communications and continuously improve retention performance through data‑driven insights and testing.
Key Responsibilities

Plan, execute, test, and report on multi‑market retention campaigns aligned to business priorities and customer lifecycle strategies.
Build, QA, schedule, and deploy retention email campaigns, including copy, setup, and execution within marketing platforms.
Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization.
Manage day‑to‑day operational execution needs, including retention fulfillment and migration‑related initiatives.
Ensure campaign assets, lists, reporting files, and communications are delivered accurately and on time while maintaining high standards for execution quality.
Embed A/B testing and test‑and‑learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies.
Partner with Analytics to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities.
Track, analyze, and report on retention, upgrade, and engagement metrics and provide actionable insights and recommendations.
Own campaign reporting and performance analysis, preparing dashboards, updates, and presentations for stakeholders and leadership.
Coordinate approvals, timelines, dependencies, and execution across multiple stakeholders and support alignment between strategy, execution, and frontline experience.
Maintain and improve retention workflows, documentation, and execution standards, streamlining processes and supporting scalability.
Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field.
6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign management.
Experience managing complex, multi‑market campaigns in a fast‑paced environment.
Hands‑on experience executing email campaigns within CRM or marketing automation platforms, including setup, QA, deployment, and reporting.
Strong analytical and problem‑solving skills with the ability to translate data into actionable insights.
Advanced proficiency in Excel and PowerPoint.
Excellent organizational skills, attention to detail, communication, and cross‑functional collaboration.
Preferred Qualifications

Experience in retention marketing within subscription, telecommunications, or services‑based industries.
Experience writing customer‑facing marketing copy.
Success using testing and analytics to improve retention performance.
Familiarity with customer lifecycle strategy, segmentation, and churn mitigation initiatives.
Experience with CRM platforms, marketing automation tools, and campaign analytics systems.
Core Competencies

Data‑driven decision making.
Attention to detail and execution quality.
Customer‑focused mindset.
Cross‑functional collaboration.
Analytical thinking and problem solving.
Clear, concise communication.
Organization and prioritization.
Adaptability and continuous improvement.
Benefits

Medical, dental, and vision plans starting at day one.
Life insurance (self, spouse, children).
Paid time off (vacation, holiday, personal/sick days).
401(k) with 100% company match up to 5% of eligible compensation.
Group legal plan with Identity Theft Protection.
Tuition reimbursement up to $5,250 in the first year.
Annual community support to various organizations across the U.S.
Associate recognition & awards programs.
Advancement opportunities.
Collaborative work environment.
FREE Cable One services for associates residing in a serviceable area.
EEO & Hiring Process

Cable One and our family of brands is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, or disability. Job offers are contingent upon the results of background, drug screening, and reference checks.

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