Graphic Designer

About REP

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.
Our Core Values

Think Like a Customer – We empathise with our customers; understand the 'why' behind every decision we make
Progress not Perfection – We don't let perfect get in the way of good; we are better today than we were yesterday
Positive Attitude – Be a glass half-full kind of person and remember to have fun
Teamwork without Ego – We put the team above ourselves; we only win together
Take Initiative – We drive momentum; if there is an opportunity to make us better, we want to hear it
About This Role

REP is looking for a Senior Graphic Designer to join our growing in‑house creative team. This role will play a key part in shaping and elevating the visual execution of the global REP brand across digital, print, retail, and experiential touchpoints. Working closely with the Creative Director and cross‑functional marketing teams, this position is responsible for bringing campaigns, product launches, and brand initiatives to life through high‑quality visual design.
The ideal candidate combines strong creative instincts with a deep understanding of brand consistency, marketing design systems, and multi‑channel execution. This role requires a designer who can think strategically, execute efficiently, and maintain a high level of craft across a fast‑paced e‑commerce environment. In addition to hands‑on design work, this role will help guide external freelance design support and contribute to maintaining scalable creative workflows and asset organization across the department.
Essential Functions

Visual Execution & Brand Consistency

Execute and evolve REP's visual identity across digital, print, retail, and experiential marketing touchpoints.
Collaborate closely with the Creative Director and internal creative team to maintain and elevate brand consistency across all customer‑facing content.
Lead design critiques and provide thoughtful feedback to internal teammates and external freelance designers.
Translate campaign direction and marketing objectives into polished, high‑performing visual assets.
Partner cross‑functionally with e‑commerce, email marketing, paid media, content, influencers, retail, events, and product development teams.
Stay informed on design, e‑commerce, and industry trends to bring fresh creative thinking and relevant visual approaches to the brand.
Marketing & Campaign Assets

Design assets for performance marketing, paid social, email campaigns, website promotions, landing pages, organic social, and retail marketing.
Create compelling layouts and visual systems that support product launches, seasonal campaigns, and brand initiatives.
Develop graphics and supporting materials for experiential activations, trade shows, events, and in‑person brand experiences.
Maintain consistency across both digital and print deliverables while adapting designs to the needs of each platform and audience.
Process & Creative Operations

Help maintain organized creative workflows, file structures, templates, and asset systems across the department.
Lead and review work from external freelance design partners to ensure alignment with REP brand standards and creative expectations.
Balance speed of execution with strong attention to detail and design quality.
Contribute to process improvements that increase creative efficiency and scalability across the team.
Support onboarding and creative guidance for new freelance or internal creative contributors as needed.
Supervisory Responsibilities

Assigns, trains, schedules, or oversees the work of others.
What You Will Bring

Education And/or Experience

Bachelor's degree in graphic design, Visual Communication, or related field preferred, but not required.
6+ years of professional graphic design experience, preferably within an in‑house brand, retail, or e‑commerce environment.
Strong portfolio demonstrating experience across digital marketing, campaign design, brand systems, and print execution.
Experience working within fast‑paced marketing or e‑commerce teams at an agency or in‑house.
Experience with motion graphics and short form video edits is a plus.
Familiarity with the garage gym, strength training, or fitness industry is a plus.
Core Competencies

Action Oriented

– Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Resourcefulness

– Securing and deploying resources effectively and efficiently.
Collaborates

– Building partnerships and working collaboratively with others to meet shared objectives.
Self-Development

– Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Design Excellence

– Maintains high creative standards with strong attention to detail, consistency, and craft across all deliverables.
Efficiency

– Improves workflows and processes to increase speed, reduce bottlenecks, and maintain creative quality at scale.
Manages Ambiguity

– Operates effectively in fast‑moving environments where priorities and direction may evolve quickly.
Organizational Savvy

– Understands how to navigate team dynamics, processes, and cross‑functional collaboration within a growing organization.
What's In It For You

We offer an exceptional compensation package which includes:
Compensation base range:

$80,000 - $95,000 annually with company bonus potential
Day One Benefits:

Medical, Dental, Vision, HSA/FSA, LTD/STD, Life/AD&D, 401k with match.
Recharge Yourself:

4 weeks PTO, sick leave, paid holidays, parental leave, and birthday off.
Pumped‑up Perks:

Performance bonuses, employee gym, equipment discounts, daily snacks, fitness casual attire, and team events.
Physical Requirements

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist their necks. The employee may occasionally lift and/or move up to 00 pounds and rarely lift and/or move up to 00 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

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