Social Video Producer – AI Prompting & Creative Expert (Lead Generation Advertis

We are seeking a highly creative and performance-driven Social Video Producer with strong AI prompting and editing skills to create high-converting lead generation advertisements focused on:
Motor Vehicle Accident (MVA) campaigns
Auto Insurance
Home Insurance
This role is heavily focused on direct response advertising and creating short-form video creatives that generate leads and drive conversions across Facebook, Instagram Reels, YouTube Shorts, TikTok, and other paid social platforms.
The ideal candidate understands how to create emotionally engaging, attention‑grabbing ads that convert viewers into qualified leads. You should be highly experienced in AI-assisted creative production, rapid content iteration, and social-first storytelling optimized for paid media performance.
Responsibilities

Produce high-converting lead generation video ads for MVA, auto insurance, and home insurance campaigns
Come up with ad angles and scripts.
Develop AI prompts for video generation, image creation, voiceovers, scripting, and ad concepts
Create multiple creative variations for testing hooks, angles, offers, and calls-to-action
Edit short-form direct response ads optimized for Meta, TikTok, YouTube, and other paid social platforms
Create emotionally compelling creatives focused on urgency, relatability, trust, and conversion
Work closely with media buyers and marketing teams to improve: CTR, CPL, CVR, Lead quality
Stay current with social trends, AI tools, and performance creative strategies
Repurpose winning creatives into new iterations and scalable campaigns
Add captions, motion graphics, transitions, sound effects, and AI voiceovers to maximize engagement
Analyze performance feedback and rapidly optimize underperforming creatives
Requirements

Proven experience creating direct response social ads for lead generation campaigns
Strong understanding of Facebook, Instagram, TikTok, and YouTube ad creative best practices
Experience creating insurance, legal, or local service lead generation ads is strongly preferred
Advanced proficiency with AI creative tools such as: OpenAI / ChatGPT, Adobe Premiere Pro / After Effects, CapCut
Strong prompt engineering and creative ideation skills
Ability to quickly produce and iterate creatives at scale
Understanding of hook-based storytelling and conversion-focused ad structures
Ability to work during PST business hours
Strong communication and collaboration skills in a fast-paced environment
Preferred Experience

Personal injury or MVA advertising
Insurance lead generation campaigns
UGC-style ad creation
AI avatar and AI voiceover content
Meta Ads and TikTok Ads creative testing environments
Experience creating compliant advertising creatives for regulated industries
We are looking for someone who understands how to combine AI creativity with direct response marketing psychology to produce winning lead generation ads at scale.

#J-18808-Ljbffr