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Search Engine Optimization Specialist

Advantage Technical, Knoxville, TN, USA

Pay: 60.000 - 80.000

Job type: Full Time


A growing ecommerce retailer is seeking an SEO & AI Discoverability Specialist to help expand visibility across traditional search engines and emerging AI-powered search experiences.

This role is ideal for someone with a strong foundation in technical SEO who is excited about how AI is changing search, ecommerce, and digital discovery. You’ll work closely with ecommerce, content, UX, and web development teams to improve how products and pages are surfaced across Google, AI-powered search tools, and other digital shopping experiences.

This is a hands‑on role focused on technical SEO, ecommerce visibility, structured data, and evolving AI search best practices.

Responsibilities

Support technical SEO initiatives across ecommerce websites and digital storefronts

Help optimize product and category pages for organic search visibility

Partner with developers and designers on SEO-friendly page structures, metadata, and content organization

Assist with structured data/schema implementation and optimization

Monitor site health, crawlability, indexation, and Core Web Vitals

Conduct SEO audits and identify opportunities for improvement

Help improve discoverability within emerging AI-driven search experiences such as Google AI Overviews and conversational search tools

Research evolving SEO and AI search trends and share recommendations with internal teams

Collaborate with merchandising and content teams on product descriptions, FAQs, and category content strategies

Track SEO performance metrics including rankings, traffic, impressions, and engagement

Qualifications

2+ years of SEO or technical SEO experience

Understanding of SEO fundamentals including on-page optimization, technical SEO, and site architecture

Experience using SEO tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, or similar platforms

Interest in how AI is changing search and ecommerce discoverability

Strong analytical and problem-solving skills

Ability to work cross-functionally with developers, designers, and content teams

Strong communication and organizational skills

Preferred Qualifications

Ecommerce SEO experience

Experience working with large product catalogs

Familiarity with structured data / Schema.org

Exposure to AI search optimization or AI-powered search trends

Experience working in agile or scrum-based environments

Familiarity with Core Web Vitals and website performance optimization

Basic knowledge of jQuery or frontend debugging tools

This is an opportunity to help shape how a growing ecommerce organization evolves its search and discoverability strategy as AI transforms how consumers shop online. The role offers hands‑on exposure to technical SEO, ecommerce optimization, and emerging AI search trends while partnering closely with engineering, UX, and ecommerce teams.

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