Consumer Research Sales and Commercial Strategy

divh2Consumer Research Sales And Commercial Strategy Lead/h2pCincinnati, OH; Chicago, IL/pp84.51 is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase./ppPowered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51 Insights, 84.51 Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing./pp84.51 follows a 5-day in-office work schedule to support collaboration, alignment, and team connection./ppJoin us at 84.51!/ppAs a Lead Commercial Strategy Sales Consultant, you are responsible for owning both commercial strategy and sales consultation for a defined set of streamlined 84.51 solutions (84.51 Consumer Research Full Service and 84.51 In-Queries)./ppThis role blends the responsibilities of a Commercial Solutions Consultant and an Insights Sales Consultant, creating a tighter connection between strategy development, product alignment, and front-line sales execution. You serve as a key liaison between Sales, Product, Tech, and Commercial Strategyensuring solutions are positioned effectively, sold efficiently, and continuously informed by market and client feedback./ppThis role is intentionally scoped to offerings with well-defined use cases, standardized delivery, and clear strategic purpose./ph3Responsibilities/h3pCommercial Strategy Solution Ownership/pulliIn partnership with G4, lead commercial strategy for assigned solution(s), including positioning, go-to-market approach, and commercial principles./liliPartner closely with Product and Technology teams to align solution capabilities and roadmaps to client demand and commercial growth./liliIncorporate market trends, competitive intelligence, and client feedback into solution evolution and prioritization./li/ulpSales Consultation Pitch Support/pulliActively participate in client pitches, providing solution-specific domain expertise and real-time guidance during the sales process as needed./liliSupport sales teams with optimized scoping recommendations aligned to client business objectives and solution guardrails./liliServe as a trusted solution expert for Account Executives navigating complex or nuanced client scenarios./li/ulpProposal Scoping Deal Enablement/pulliLead scoping once opportunities advance, partnering with Data Science, Product, and technical teams to design optimal proposals./liliTranslate client needs into clear technical requirements and negotiate scope details during the proposal phase./liliOwn creation of client-facing proposals and ensure alignment to commercial standards./li/ulpKickoff Knowledge Transfer/pulliLead internal project kickoffs following deal close to ensure seamless handoff from sale to delivery./liliProvide teams with full context on client objectives, scope decisions, and success measures./li/ulpCommercial Enablement Collateral/pulliCreate and maintain external sales collateral, including sales decks, one-pagers, use cases, and client case studies./liliMaintain internal commercial materials such as FAQs, rate cards, commercial standards, and contracting guidance./liliSupport solution launches and enhancements in partnership with Sales Enablement and Product teams./li/ulpGovernance Stakeholder Alignment/pulliSupport leadership review and recommendations for complex approvals./liliProactively engage Kroger and internal stakeholders when solutions require co-development, alignment, or endorsement./li/ulpCollaboration Partnerships/pulliStrong cross-functional collaboration is required. This role partners closely with:/liliSales/Account Management: Provide solution expertise, messaging, and proposal support./liliProduct: Align commercial strategy with roadmap and solution evolution./liliTechnology Data Science: Ensure feasibility, efficiency, and clarity in solution design and execution./liliSolutions Education Enablement: Coordinate launches, enhancements, and ongoing training content./li/ulh3Qualifications, Skills, And Experience/h3ulli68 years of relevant experience in commercial strategy, analytics consulting, product enablement, or sales support./liliStrong familiarity with the KPM Insights and activation ecosystem and solution portfolio./liliStrong commercial and analytical acumen with comfort navigating technical topics./liliStrong knowledge of the consumer research ecosystem is a significant plus./liliPersuasive storyteller and trusted advisor to sales teams and stakeholders./liliProven ability to influence without authority and manage cross-team relationships./liliBachelors degree required (Masters preferred but not required)./li/ulpPay Range $102,000 - $172,500 USD/p/div