Associate Social Media & Digital Manager

Mast-Jägermeister US is seeking an Associate Social Media & Digital Manager to support marketing execution across digital channels, with a primary focus on Social Media and secondary support across eCRM and eCommerce.

Reporting to the Director of Digital, this role will help evolve strategy to drive acquisition, engagement, personalization, and conversion—led by social-first thinking. The ideal candidate has experience executing social programs for a nationally recognized brand or digital/social agency with CPG clients.

Candidates should have up to three years of organic social and community management experience, with a strong pulse on social, influencer, and content trends.

While social expertise is paramount, familiarity with eCRM and eCommerce is expected. This individual is performance-driven, self-motivated, adaptable, and thrives in a fast-paced digital environment.

Principal Duties and Responsibilities
Percentage of Responsibilities

65%

Social

Community Management

Organic Social Content Management, Scheduling and Publishing

Influencer campaign oversight

25%

eCRM

Campaign creative/copy dev

Deployment strategy

10%

eCommerce / Website

Support apparel promotions, discounts, purchase drivers

Website updates, landing page launches

Digital Program Execution

Execute digital programs across Organic Social, Influencer, and eCRM.

Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing.

Review and approve content, build content calendars, manage agencies to deadline as well as handle agency feedback loop

Coordinate cross-functional reviews to ensure compliance and consistency.

Manage sweepstakes on digital channels, rules coordination, prizing coordination, shipment, etc

Coordinate cross‑functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels.

Social (Organic + Influencer)

Support strategic planning for organic social strategy and execution as well as influencer programs

Daily point of contact for agency partners.

Execute content calendars, trend content, and influencer activations.

Light need to capture lo-fi content and edit.

Handle all community management and engagement with users on social media platforms (Meta, X, YouTube) engaging in discussions on daily basis (Requires light work outside of business hours to maintain communication and voice of the brand when needed)

Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.

Track KPIs and ensure optimizations.

Monitor social and influencer trends.

eCRM

Support acquisition and engagement strategy.

Daily POC for email agency

Oversee content creation, editorial, QA and ensure carry through of brand TOV

Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment.

Monitor email performance trends.

eCommerce (Apparel + DTC)

Support eCommerce acquisition and conversion.

Manage updates with Shopify platform or third party white label platform, photography coordination, QA and publishing.

Coordinate apparel shipments.

Support DTC liquid product initiatives.

Financial Tracking

Submit internal invoices & manage budget reconciliation

Requirements

Bachelor’s degree in digital marketing, marketing or advertising.

3–5 years in social, influencer, community management, and eCRM.

Agency experience preferred; CPG or Bev-Alc a plus.

Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr

Ability to translate analytics into insights.

Excellent writing/editorial skills

Strong visual content/design skills; content capture, editing and publishing

Organized, independent, creative.

Unrivaled attention to detail

Software Experience Required

Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager

Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr)

eCRM: Salesforce, Adobe, similar

Web: Google/Adobe Analytics.

Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello)

Creative Tools: Canva or Adobe Suite (or comparable tools)

Highly competitive compensation packages-$78k+10% annual bonus

Comprehensive medical, dental, and vision insurance

Matching 401(k) plan

Yearly wellness stipend (gym membership or fitness classes)

Generous holiday and vacation policy

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