Director of E-Commerce (Derm Brand)

Director of E-Commerce
Company: Confidential Dermatology-Founded Skincare Brand
Employment Type: Full-Time
Location: Remote

About the Brand
We are a fast-growing, dermatologist-founded skincare brand rooted in clinical efficacy, science-backed formulations, and long-term skin health. Trusted by professionals and consumers alike, our products combine medical credibility with elevated brand storytelling.

As our business scales, our digital storefront plays a critical role in education, conversion, and customer trust. We are seeking a Director of E-Commerce to own and scale our DTC business end-to-end and lead the strategy behind our online revenue engine.

The Role
The Director of E-Commerce will be responsible for driving revenue growth, conversion, and customer lifetime value across all DTC channels. This leader will own the ecommerce P&L and act as the strategic hub connecting marketing, merchandising, technology, operations, and customer experience.

This role is ideal for a data-driven ecommerce leader with deep DTC experience in skincare, beauty, or health-adjacent brands—someone who understands how to balance clinical education with performance, conversion, and a seamless user experience.

Key Responsibilities
Ecommerce Strategy & Revenue Growth

Own and scale the DTC ecommerce business, including revenue, conversion rate, AOV, and LTV

Develop and execute ecommerce growth strategies aligned with overall brand and business objectives

Forecast performance and manage the ecommerce P&L

Site Experience & Conversion Optimization

Own the Shopify (or equivalent) storefront, including homepage, PDPs, PLPs, checkout, and subscriptions

Lead CRO initiatives informed by data, user behavior, and customer feedback

Ensure the site experience clearly communicates clinical credibility, education, and trust

Merchandising & Product Strategy

Partner with Product and Marketing to support new product launches, regimens, bundles, and promotions

Own onsite merchandising strategy, including product hierarchy, collections, and promotional placement

Use performance data to guide assortment, pricing, and bundling decisions

Cross-Functional Leadership

Serve as the connective leader across Growth, Creative, Product, Operations, and Customer Support

Translate marketing initiatives into onsite execution that maximizes conversion and retention

Lead and develop a high-performing ecommerce team and manage external partners and agencies

Analytics & Performance Reporting

Establish KPIs and dashboards to track performance across traffic, conversion, retention, and revenue

Leverage analytics tools to uncover insights and optimization opportunities

Present performance updates and strategic recommendations to executive leadership

Qualifications

7+ years of ecommerce experience, with 3+ years in a leadership role

Proven success scaling DTC ecommerce for skincare, beauty, wellness, or health-adjacent brands

Strong understanding of Shopify (or similar platforms), CRO, subscriptions, and onsite merchandising

Deep analytical mindset with experience owning revenue targets, forecasts, and P&L

Excellent cross-functional communication and leadership skills

Nice to Have

Experience with dermatologist-founded or clinically positioned brands

Familiarity with compliance considerations in skincare or health-adjacent categories

Experience with international ecommerce or omnichannel expansion

Hands-on experience with A/B testing, personalization, and retention tools

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