Social Media Manager

About the Company

Carter’s Inc. is the largest North American apparel retailer exclusively for babies and children, operating brands including Carter’s, OshKosh B’Gosh, Skip Hop, Little Planet, and Otter Avenue.
Role Overview

Social Media Manager responsible for content and platform strategies, community management, and performance analysis across Carter’s global social program.
Key Responsibilities

Strategy Building & Execution (40%)

Lead cross-brand social strategy development for campaigns, partnerships, launches, and social-first content series.
Drive content ideation for integrated brand campaigns, social activations, creator partnerships, and evergreen content initiatives.
Partner closely with Creative, Brand, and Product teams to ensure cohesive execution and alignment across campaigns and business objectives.
Translate brand priorities into social-first creative strategies that support broader marketing and organizational goals.
Lead implementation of platform best practices to maximize content performance, engagement, and audience growth.
Own post-level and campaign performance tracking, leveraging insights to inform optimization and future strategy.
Manage monthly and quarterly reporting dashboards, delivering performance insights and strategic recommendations to leadership.
Oversee and maintain integrated content and culture calendars across brands to ensure timely, relevant, and coordinated publishing.

Performance & Optimization (40%)

Lead holistic social program optimization by leveraging competitive intelligence, platform trends, audience insights, and innovative creative strategies.
Analyze audience behavior, engagement patterns, and content performance to optimize messaging, publishing cadence, formats, and channel strategy.
Own the test‑and‑learn framework, developing and executing A/B testing initiatives across creative, content, and audience segments.
Translate campaign and platform performance data into actionable insights and strategic recommendations.
Monitor industry trends, competitor activity, platform updates, and audience sentiment to proactively identify opportunities and risks.
Identify culturally relevant moments, conversations, and trends to strengthen brand relevance and audience engagement.
Apply insights and trend learnings to continuously evolve content development, creative direction, and broader social strategy.

Community Management (20%)

Monitor comments and engagement activity across brands in partnership with Coordinators.
Engage with audiences in the brand voice and tone.
Own and manage social seeding strategies in collaboration with Coordinators.
Escalate customer issues, reputational risks, or emerging opportunities as needed.

Required Qualifications

Culturally native to social media with proven experience across traditional and emerging platforms.
Proven experience ideating social media content and managing organic social campaigns.
Demonstrated experience and understanding of premium, high-quality content.
Creative eye for content performance and platform-native storytelling.
Knowledge of influencer and seeding strategies.
Familiarity with social listening platforms and trend analysis tools.
Ability to balance brand consistency with agile, real-time execution.
Proven ability to interpret performance data and translate insights into action.
Preferred Qualifications

BS/BA degree in Design, Marketing, Communications, or related field.
Hands‑on team player fluent in fundamentals of social media and content creation.
Experience managing and prioritizing multiple projects with competing deadlines.
Ability to thrive in a fast‑paced, collaborative environment.
Benefits & Development

Career Development opportunities include Carter’s University, Toastmasters, mentorship programs, and additional training and development programs to build professional skills.
Equal Employment Opportunity

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

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