Search Engine Optimization Analyst

About the Role
We are seeking a

Senior Analyst – Organic Search

to join a leading

financial services organization

and play a key role in shaping the future of SEO and digital discovery.

This role will drive

SEO analytics, performance measurement, and strategic insights

across traditional search and emerging

GenAI-powered search platforms —helping the business improve visibility, engagement, and overall digital performance.

Own SEO performance measurement across digital properties

Build and maintain dashboards using:

Power BI

Google Search Console

Analyze rankings, traffic, and visibility trends to drive optimization strategies

Develop and maintain SEO valuation frameworks to connect performance to business outcomes

Partner with cross-functional teams (Marketing, Analytics, UX)

Conduct competitor analysis and market research

Support reporting (MORs) and organic traffic insights

Integrate SEO into broader marketing strategies with Paid Media & Analytics teams

Analyze emerging trends in

GenAI search platforms

like:

ChatGPT

Perplexity AI

Google Gemini

Evaluate social and discovery signals (Reddit, TikTok, YouTube) impacting SEO

Drive experimentation and advanced analytics to improve search performance

5–7+ years of experience in

SEO Analytics / Digital Marketing Analytics

Strong expertise in SEO tools and platforms (Google Analytics, Search Console, etc.)

Advanced analytical skills with ability to translate data into insights

Strong communication and storytelling skills (PowerPoint)

Experience with SEO tools like Ahrefs, SEMrush

Working knowledge of SQL, Python

Background in Financial Services, Insurance, eCommerce, or SaaS

Strong understanding of search algorithms and ranking signals

2–3 rounds (Video Interviews)

W2 Only – No C2C / No Third-Party Vendors

Hybrid preferred (Boston / Portsmouth), remote considered if needed

Strong focus on

SEO analytics + data-driven decision making

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