Marketing Manager

Job Description:

Plan, execute, and optimize PPC campaigns across Google Ads and Meta for internal brands and client accounts

Conduct keyword research, audience targeting, and budget optimization to maximize ROI

Monitor campaign performance and continuously refine strategies based on data and trends

Manage multiple client accounts with a focus on performance, retention, and satisfaction

Meet with clients to understand goals, set up accounts, and present results and recommendations

Deliver clear, actionable reporting and insights on campaign performance

Stay current on PPC, paid social, and digital advertising best practices

Develop and execute marketing strategies across multiple business units

Plan and manage inbound marketing campaigns including email, SEO, content, and social media

Own content creation efforts including blogs, landing pages, email campaigns, and marketing collateral

Build and optimize marketing funnels, landing pages, and automation workflows

Manage website updates and performance in collaboration with internal and external teams

Track and report on marketing performance, lead generation, and funnel metrics

Partner with Sales and leadership to align marketing efforts with revenue goals

Maintain brand consistency across all channels and business units

Manage content calendars and develop SEO-driven content strategies

Create and publish social media content, and engage with audiences across platforms

Develop sales enablement materials, case studies, and client-facing assets

Support webinars, podcasts, and thought leadership initiatives

Assist with trade shows, events, and promotional campaigns as needed

Collaborate with leadership to shape and scale digital marketing offerings for clients

Identify opportunities to improve marketing performance, processes, and tools

Contribute to the development of new service lines within the organization

Help define the long-term structure of the marketing and digital services team

Requirements:

2–5+ years of experience in digital marketing, with strong hands-on experience in PPC (Google Ads and Meta)

Proven ability to manage and optimize paid media campaigns with measurable results

Experience in broader marketing functions such as content, email, SEO, and campaign strategy

Strong analytical mindset with the ability to translate data into actionable insights

Experience managing multiple projects or accounts simultaneously

Excellent communication and client-facing skills

Self-starter who is comfortable operating in an evolving, growth-focused environment

Experience with tools like HubSpot, Google Analytics, and marketing automation platforms is a plus

Google Ads and/or Meta certifications preferred

Benefits:

Health insurance

401(k) matching

Paid time off

Flexible work arrangements

Professional development opportunities

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