Associate Search Strategist

Assistant Search Strategist Overview
Assistant Search Strategist is responsible for much of the pacing, campaign trafficking, and day‑to‑day function of the account. In collaboration with strategists and supervisors, they control the daily work functions while developing their strategic analysis, critical thinking, and planning skills. The assistant plays a key role in optimizations, reporting, and client communication.

Goal
Develop a strong foundation for work excellence and strategic decision‑making. Success in the role demands excellent follow‑through, time management, prioritization, and error‑free execution.

Team Outcome
Build client and team trust, and effectively manage the day‑to‑day of the account.

Next Level Performance Summary and Success Criteria Highlights
Reminder: “Next Level” work is work that goes beyond the job description or readily available metrics to proactively innovate, tie loose threads together, and contribute to the agency beyond the scope of your core function and client time.

Proactively finds optimization opportunities

Finds testing opportunities and puts together testing plans

Volunteers for new projects and responsibilities

Zero mistakes on trafficking and QA processes

Begin developing client relationships, can answer technical client questions

Developing vertical knowledge

Significant team contribution both in and outside of the core function

Identify performance shifts, implementing optimizations with manager approval

Writes detailed insights with what, why, what’s next structure

Can manage priorities. Developing autonomous decision‑making skill

Key Responsibilities

Media Strategy & Plan Development – 20%

Assists in research, strategy, planning, and presentation of paid search ad campaigns to internal and client teams

Solid grasp of paid search plans and exploring how the channels all work together

Understands key engine performance metrics and how they differ

Assists in answering client questions on emails and calls

Understands Google and Bing and other platform offerings as they pertain to the assistant’s accounts. Growing knowledge of other social media platforms & their ad tools, including but not limited to: Apple Ads, Amazon Ads and Google Properties (YouTube, Universal App Campaigns)

Technical Expertise, Campaign Management & Media Plan Execution – 40%

Follows best practices and manager recommendations for paid search management, such as campaign setup, keyword bidding, targeting, budget pacing and ad copy creation

Fully proficient in keyword research and management

Understands the use case specifics of value‑based bidding or automation

Flags opportunities and works with manager to optimize campaigns, logging the changes in the optimization logs

Can follow QA checklists to ensure accuracy and client safety. Understands the importance, especially in regards to pharmaceutical compliance

Manages daily campaign pacing, catching shifts in performance as they happen

Developing Excel and Google sheet skills, such as formulas (sumif, vlookup) and pivot tables

Accurately completes monthly accounting

Assist in creation and management of ad copy testing plans

Reporting and Measurement – 20%

Can pull data effectively from various sources (i.e. Platforms, CRISP, Crossix). Understands why we use each platform or measurement partner

Writes first draft reporting comments. Does not simply regurgitate numbers but rather utilizes storytelling techniques explaining “the what,” “why it matters,” and “how we’re actioning on it.”

QA reports data, flagging inaccuracies or discrepancies

Team and Personal Contributions – 20%

Has successfully completed the onboarding training plan

Logs weekly and ad‑hoc tasks in Monday.com, working with manager to set deadlines and loop in stakeholders

Successfully completes tasks on time and manages deadlines effectively

Communicates internally to confirm receipt or update team members on the status of deliverables

Contributes to the SEM Learning Series and other team deliverables (partner meeting notes, 101 updates, etc)

Can compile creative best practices and competitor examples

General Skills and Qualifications

Ability to manage deadlines

Organized with strong attention to detail

Strength with numbers and use of basic Excel formulas

Strong communication skills for internal and client partnerships

Ability to thrive in a fast‑paced environment

Developing problem‑solving skills

Desired Skills and Experience

Strong organizational skills with attention to detail analytics abilities

Some familiarity with Google Ads and Google Analytics

Excellent written and verbal communication skills for cross‑functional collaboration and client‑facing report building

Analytical skill set with a keen interest in interpreting data trends to identify trends, measure effectiveness of campaign performance

Intermediate knowledge on AI trends and digital marketing

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