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Director of Sales Product Strategy - Pellet Technology USA

ICM Ventures, Inc. · Hereford, TX, USA ·

Job type:
Full Time

divh2Director Of Sales Product Strategy/h2pNo relocation necessary. Prefer candidates to live in Kansas, Nebraska, Oklahoma or Texas./ppThe Director of Sales Product Strategy is responsible for advancing PTUSAs product-led growth strategy by driving product development, commercialization, and strategic sales initiatives that attract new customers and strengthen existing relationships. The role integrates animal nutrition, formulation strategy, market insight, and customer needs into a focused product roadmap while providing functional leadership across sales, marketing, and business development. Revenue growth is driven by converting differentiated, nutrition-based products into scalable commercial execution, while leading the sales team to meet annual goals and deliver a consistent, high quality customer experience before and after the sale. The role serves as the primary commercial partner to RD, nutrition, and production, ensuring product decisions support sustainable margins, customer loyalty, and long-term enterprise value./ph3Product Strategy, Nutrition, Formulation Leadership/h3ulliDevelop and maintain PTUSAs product strategy and long-term plan, aligned with company growth objectives, production capabilities, and targeted markets./liliTranslate customer needs, market trends, and competitive intelligence into clear product requirements, formulation direction, and commercial value propositions/liliLead product development initiatives with a strong emphasis on animal nutrition, ingredient functionality, formulation intent, and performance outcomes across relevant species and applications/liliProvide strategic direction and commercial input into formulation decisions to balance nutritional performance, manufacturability, regulatory compliance, and profitability/liliChampion customer trials, field validation, and data-driven product stories to support adoption, differentiation, and premium positioning/liliPartner with RD, nutrition, and production teams to evaluate, prioritize, and advance new product concepts, formulation improvements, and product extensions from concept through commercialization/liliContinuously evaluate existing products, technologies, and services to ensure alignment with evolving market needs and PTUSAs strategic positioning/li/ulh3Sales Leadership Customer Experience/h3ulliDirect and lead the sales organization to achieve annual revenue, margin, and growth objectives/liliDevelop and execute sales strategies, pricing frameworks, and go-to-market plans aligned with product intent and value proposition/liliDevelop and maintain meaningful customer relationships including the recommendations on the establishment of strategic partnerships/alliances and joint ventures./liliDirect, lead, and manage a sales team to drive sales growth and new product penetration. Supervise the progress of the regional development team towards achieving agreed upon performance targets and goals. Take corrective action as necessary./liliProspect for potential new clients and establish a robust pipeline of new opportunities to meet organizational goals. Identify key decision makers within the client organization. Maintain accurate sales forecast and strategic plans to ensure the sale and profitability of products./liliPrepare annual goals with a supporting budget to be presented and approved as part of the overall company budget./li/ulh3Market Intelligence Strategic Business Development/h3ulliIdentify and evaluate new market opportunities, customer segments, partnerships, and strategic initiatives that support product-led growth./liliMonitor and proactively respond to industry, nutrition, regulatory, and market trends; synthesize insights into actionable product and market strategies/liliProvide guidance to senior leadership on industry development in specific regions, market opportunities and strategic risks Actively engage senior leadership in major business presentations and discussions/li/ulh3Operational Alignment Commercial Execution/h3ulliDirect logistics efforts, customer service, and operations teams to ensure product availability, reliable delivery, and execution consistent with product positioning and customer expectations/liliSupervise outbound scheduling in coordination with production to balance inventory, product priorities, and customer demand/liliLead and assist in conflict resolution with internal teams, customers, and external partners to protect product integrity and customer trust/li/ulh3People Leadership Organizational Culture/h3ulliProvide coaching, guidance, and professional development support to all supervised positions/liliBuild product, market, and nutrition acumen within the sales and feed consultant teams/liliContribute to the recruitment, onboarding, and development of new feed, technical, and commercial staff/liliAct with integrity, professionalism, and accountability while reinforcing PTUSAs values and long-term vision/li/ulpEducation/Certification: Associates degree required. Bachelors degree in Animal Science, Nutrition, Business, Management or a related field preferred./ppRequired Knowledge Experience: 7+ plus years of experience in agribusiness, with demonstrated success in product strategy, outsides sales or business development. Strong exposure to animal nutrition, feed ingredients, or formulation-driven products strongly preferred. Experience in commercializing differentiated or value-added products in competitive markets preferred./ppMust possess a current, valid drivers license with no restrictions. 50% travel required as necessary./p/div