Mediabistro logo
job logo

Field Marketing Manager

Virtual Vocations Inc · New York, NY, USA ·

Job type:
Full Time

To drive awareness and demand generation across the Americas region, the full-time salaried Americas Field Marketing Manager will develop and execute regional and account-based marketing plans, manage field events, and collaborate closely with sales and marketing leadership in a remote work environment.
Key responsibilities:

Develop and execute a regional market-entry and account-based marketing plan to drive lead generation and pipeline growth in collaboration with the AMER sales team
Act as the primary marketing liaison to Sales, maintaining regular communication to align goals and gather feedback
Plan and execute field marketing activities including events, webinars, and digital campaigns, while monitoring and reporting on campaign performance

Required qualifications:

Bachelor's degree is required
3-5 years of experience in B2B field marketing, ideally within SaaS or data analytics
Proven track record in building and executing regional, multi-channel marketing plans within budget
Proficient in marketing automation platforms and CRM systems for campaign execution and performance measurement
Strong project management skills with the ability to prioritize and manage multiple deadlines independently