Marketing Manager, TCG & Pop Culture

What You’ll Do GTM Execution & Campaign Management Execute integrated GTM campaigns across digital, lifecycle, partnerships, and community channels. Support end-to-end product launches, including timelines, asset development, channel orchestration, and post-launch optimization. Translate strategic briefs into clear execution plans with defined deliverables and deadlines. Manage campaign calendars and ensure alignment across internal teams.
Product Marketing Support Support development and refinement of product positioning, messaging, and value propositions. Work directly with cross-functional teams to develop marketing assets such as emails, landing pages, social, paid media, etc. Partner with Product and Operations to ensure accurate and timely communication of product updates.
Category Execution (TCG / Pop Culture) Maintain strong awareness of TCG trends, release cycles, and collector sentiment—especially within Pokémon. Execute against key moments in the TCG calendar, including set releases, events, and market spikes. Support expansion efforts across comics, magazines, and video games through targeted campaigns.
Performance & Optimization Track and report on campaign performance (conversion, submissions, CAC, engagement). Identify optimization opportunities and implement test‑and‑learn strategies. Maintain dashboards and reporting to inform ongoing GTM improvements.
Cross‑Functional Coordination Act as a central execution hub across Product, Growth, Creative, Brand, and Ops teams. Manage timelines, dependencies, and deliverables across stakeholders. Ensure high‑quality, on‑time delivery of all marketing initiatives.
Who You Are 4–7+ years in Marketing, Product Marketing, or GTM roles.
Strong knowledge of TCG, with a preference for hands‑on experience in Pokémon and card collecting.
Proven ability to execute integrated marketing campaigns across multiple channels.
Highly organized with strong project management skills and attention to detail.
Ability to manage multiple workstreams in a fast‑paced environment.
Data‑driven mindset with experience tracking and optimizing campaign performance.
Strong communication and collaboration skills.
Location: Santa Ana, California or Jersey City, New Jersey (remote or hybrid candidates also considered).
Salary range: $110,000–$145,000, with compensation based on location, level, experience, and skill set.
Benefits Health Insurance: Medical, Dental, Vision.
Additional Benefits: Fertility, commuter, and educational assistance.
401(k) Matching Plan.
Vacations: Flexible time‑off and ten paid holidays.
Employee Discounts on select grading services.
Flexible Hours.
Fun Working Environment with team events.
We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We believe that a team that represents a variety of backgrounds, perspectives, and skills will better serve the diverse community of collectors we support.
Candidates must be authorized to work in the United States.

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