Customer Lifecycle Marketing Manager

About the Role: This role is built for a hands‑on marketer who’s excited to build customer demand and turn ideas into measurable pipeline impact. You’ll design and execute integrated campaigns that drive product adoption, cross‑sell, and upsell opportunities across our customer base.
Responsibilities Lifecycle Campaign Strategy & Execution Plan, launch, and optimize integrated, multi‑channel lifecycle campaigns that drive engagement, product adoption, expansion, and retention.
Develop data‑backed hypotheses, campaign briefs, and clear success metrics.
Collaborate cross‑functionally to align targeting, messaging, and campaign execution.
Partner with Content, Product Marketing, and Design to ensure assets support lifecycle goals.

Lifecycle & Marketing Automation Build and refine automated journeys across onboarding, activation, engagement, and renewal.
Improve personalization and segmentation to deliver relevant customer experiences.
Establish consistent campaign reporting, dashboards, and insights to inform iteration and scale.

Who You Are You enjoy combining creative storytelling with structured, data‑driven execution.
You thrive in environments where you can both build strategy and execute hands‑on work.
You translate GTM goals into repeatable, scalable lifecycle programs.
You have a builder’s mindset and can create clarity and process where it’s needed.
Minimum Qualifications 3‑5 years of B2B experience in customer marketing, lifecycle marketing, or customer success.
Proven track record of retaining and growing a customer base through lifecycle programs.
Experience designing and executing demand generation or lifecycle campaigns.
Strong understanding of funnel metrics, segmentation, and campaign analytics.
Excellent cross‑functional communicator and collaborator.
Experience mentoring junior teammates and managing complex projects.
Preferred Qualifications Cybersecurity industry experience is a plus.
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities.

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