NBCUniversal is hiring: Associate Manager Audience Growth in Stamford

Job Description
The Job
The Audience Growth

Content Marketing team drives data‑informed marketing decisions across Sports & Entertainment. We work to build, hydrate, and analyze first‑party audiences across our diverse content portfolio to power breakthrough marketing campaigns within the multi‑platform media landscape with a focus on audience growth, engagement, tune‑in, and retention.

The Audience Growth Associate Manager will support the day‑to‑day planning, building and delivery of audiences for multi‑channel marketing efforts. This role will work closely with internal teams and agency partners to provide actionable audiences, while ensuring adherence to governance standards and privacy regulations. The role will partner with cross‑functional teams to support audience strategy through audience profiles, data hydration, insights development, and process improvement as our audience capabilities continue to scale.

Responsibilities
Campaign Execution & Support

Manage the day‑to‑day audience planning, request, build, and delivery process for Entertainment, Sports, Films, and Peacock

Support the audience strategy across marketing efforts (paid, push, email) to expand reach, foster engagement, and enhance breakthrough marketing campaigns

Be an authority on leveraging first‑party data to drive engagement, tune in, and retention across a wide range of content offerings

Responsible for working with internal and agency partners to define and deliver audiences across paid media platforms

Ensure adherence to governance standards and privacy regulations, including GDPR and CCPA

Assist with documentation and knowledge‑sharing around evolving audience capabilities, best practices, and process requirements

Proactively identify opportunities to improve workflows, propose changes, ask questions, and implement solutions as the business scales

Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape

Audience Profiling & Insights

Assist in building audience profiles & dashboard visualizations inclusive of content affinities, retention habits, and growth trends

Conduct ad‑hoc, exploratory, and deep‑dive analyses

Support marketing audience data hydration, quality control, expansion

Translate data into clear, actionable insights and recommendations for stakeholders with varying levels of data fluency

Proactively suggest enhancements to internal data products, dashboards, and audience

Qualifications
Basic Requirements

3+ years of experience in growth marketing, digital marketing, performance media, marketing operations, marketing technology, or audience development

Experience working with CDPs (mParticle, Hightouch, Adobe Experience Platform), distribution platforms (LiveRamp, Adobe Audience Manager)

Familiarity with data warehousing concepts and composable data architectures a plus

Comfort with project & business management tools (Jira, Airtable, Asana, Monday)

Analytical mindset with basic to intermediate skill with Excel and/or BI tools (Domo, Tableau), SQL or analytics platforms (Adobe, Amplitude, Google) a plus

Strong foundational knowledge of marketing channels and concepts (Paid Media, Email, SMS, Push)

Knowledge of UTMs and tracking links including campaign attribution and reporting

Familiarity with paid media platforms (Meta, Google, The Trade Desk), ESPs (Braze, Salesforce, Iterable) & best practices a plus

Experience with segmentation strategy, targeting, and governance concepts

Experience working cross‑functionally with multiple stakeholders across various teams

Excellent communication skills and stakeholder management skills

Detail‑oriented with strong time management, organizational and project management skills

Additional Requirements

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in‑office requirements at any time.

This position is eligible for company‑sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary range: $62,000–$80,000.

Compensation
Salary range: $62,000–$80,000.

Equal Employment Opportunity
NBCUniversal is an equal employment opportunity employer and encourages applicants of all backgrounds to apply.

Accessibility
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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