About the Company:
Violet Foods is a private equity-backed tomato platform built through a series of strategic acquisitions that combine heritage Italian-inspired brands with a leading organic offering. The company was formed in 2025 through the acquisition of the Don Pepino®, Sclafani®, and Fattoria Fresca® brands, along with a manufacturing facility in Williamstown, NJ. The company’s name honors the 100+ year legacy of Violet Packing, the original producer behind these iconic labels. In early 2026, Violet Foods expanded its platform with the acquisition of Muir Glen®, the leading organic canned tomato brand in the United States, further strengthening its position across both conventional and organic categories.
Today, Violet Foods operates a diversified portfolio spanning legacy regional brands and category-leading organic offerings, with distribution across retail, natural, private label, and foodservice channels, supported by a scalable manufacturing and supply chain footprint positioned for continued growth and optimization.
Role Overview:
Violet Foods is seeking a highly creative, nimble, and detail-oriented Graphic Designer to support a growing portfolio of food brands across retail, foodservice, and digital channels. This role will be responsible for developing compelling sales and marketing materials, packaging concepts, trade marketing assets, and brand creative that brings our products to life.
The ideal candidate thrives in a fast-paced environment, can quickly shift between multiple brands and projects, and understands how to maintain distinct brand identities while delivering high-quality work with speed and consistency. This individual should be equally comfortable creating a trade show booth graphic, a sell sheet, a social media campaign, packaging concepts, or presentation visuals for executive leadership and customer meetings.
Key Responsibilities:
Brand Creative Development
- Design and develop creative assets across multiple brands within the Violet Foods portfolio while maintaining distinct brand identities and visual consistency.
- Support the evolution and execution of brand standards, ensuring cohesive messaging and design across all consumer and trade-facing channels.
- Translate marketing objectives into compelling visual storytelling that supports brand growth and customer engagement.
Sales & Marketing Support
- Create and update high-impact sales and marketing materials, including sell sheets, customer presentations, trade marketing materials, retail merchandising concepts, digital advertising, social media assets, promotional materials, and event collateral.
- Develop executive-level presentation materials and customer-facing visuals that support sales initiatives and retailer meetings.
- Collaborate with marketing and sales teams to bring campaigns, promotions, and product launches to market efficiently and effectively.
Packaging & Production Design
- Develop packaging concepts, label updates, and line extension artwork across multiple product lines.
- Prepare production-ready files and ensure accuracy of packaging specifications, dielines, and print requirements.
- Coordinate with printers, packaging vendors, and external agencies to manage timelines, revisions, and final approvals.
- Support innovation and renovation projects through concept development and visual exploration.
Digital & Content Creation
- Design digital creative assets for websites, email campaigns, social media, e-commerce, and online advertising.
- Create product mockups, lifestyle renderings, and visual content to support innovation launches and marketing initiatives.
- Stay current on design trends, digital best practices, and emerging AI-supported creative tools to enhance efficiency and creativity.
Trade Shows & Events
- Develop booth graphics, signage, banners, promotional items, and supporting materials for trade shows, customer events, and internal meetings.
- Ensure brand consistency and strong visual presentation across all event and experiential marketing materials.
Cross-Functional Collaboration & Project Management
- Partner closely with marketing, sales, leadership, operations, and external partners to execute creative projects from concept through completion.
- Manage multiple projects simultaneously in a fast-paced environment while meeting deadlines and maintaining high-quality standards.
- Incorporate feedback efficiently and adapt quickly to shifting priorities and business needs.
Qualifications:
· Bachelor’s degree in Graphic Design, Visual Communications, Marketing Design, or related field preferred.
· Minimum 3 years of professional graphic design experience, preferably within CPG, food & beverage, retail, agency, or consumer brand environments.
· Strong portfolio demonstrating packaging design, brand development, sales collateral, digital creative, marketing campaigns, and print production work.
· Advanced proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, etc.).
· Proficiency in Microsoft Office and presentation design.
· Experience utilizing AI-supported creative tools and emerging design technologies.
· Strong understanding of print production processes, packaging specifications, and file preparation requirements.
· Ability to balance creativity with speed, organization, and attention to detail in a deadline-driven environment.
· Strong communication, collaboration, and project management skills.
· Experience working across multiple brands and managing concurrent priorities preferred.
· Must be legally authorized to work in the United States without current or future employer sponsorship.