Executive Director, Publicity Job at Rowohlt Verlag GmbH in New York

Henry Holt is seeking an experienced, creative, and enthusiastic Executive Director of Publicity with a track record of highly successful campaigns across a wide range of genres to lead our seven‑person publicity department.

From breaking out literary/commercial crossover and book club fiction to elevating narrative, journalistic, and prescriptive nonfiction into the national conversation, our ideal candidate has extensive experience strategizing on and executing high‑profile PR campaigns from start to finish, with the ability to pivot and be nimble in order to take advantage of opportunities created by the news cycle. They bring a well‑established network of national broadcast, print, podcast and online media contacts, and excel in a fast‑paced, deadline‑driven environment.

This position will manage the department budget and assignments, coordinate seasonal media meetings, pitch national book clubs, and work closely with marketing, editorial, leadership, and internal Macmillan communications and events teams. They will develop top‑level seasonal publicity plans, advise on positioning, collaborate with team members on campaign strategy, engage the team in creative brainstorming on specific campaigns across the list, and must have very strong communication skills.

It is essential that this person is comfortable with hands‑on management of a tight‑knit, hardworking and highly collaborative Holt publicity team. They are expected to coach and mentor publicity staff at all levels, fostering their professional growth and ensuring the team’s collective achievements.

What you’ll do:

Leadership & Active Management: Leads Holt publicity department, playing a key senior leadership team role at the imprint. Actively mentors and manages a team of seven, offering coaching, performance management, and setting expectations. Meets weekly with direct reports to check in on status, offer guidance and brainstorming, and ensure deadlines are being met. Offer support where needed in complex situations.

Strong Media Relationships: Cultivates, fosters, and maintains substantive relationships with key broadcast, print, and digital media contacts. Coordinates and participates in seasonal pitch meetings with key national media contacts to strengthen relationships and seed early coverage.

Honed Presentation Skills: Regularly presents internally at seasonal sales conferences, bi‑weekly sales and marketing meetings, and department meetings.

Interdepartmental Collaboration: Liaises with key departments such as marketing, sales, and editorial to ensure a cohesive message is being delivered throughout marketing/publicity initiatives.

Strategic Planning: Oversees the creation of publicity plans, budget management, and effective campaign execution for approximately 50-60 titles annually.

High‑Level Campaign Execution: Directly handles key high‑profile publicity campaigns (1-2 per season)—developing compelling and unique angles, writing dynamic pitch letters and press releases, coordinating galley and finished book mailings, booking top‑tier national and local media, scheduling impactful author events (traditional bookstore appearances and bundled off‑site events) and travel, and organizing publicity updates for imprint and sales teams, all while staying in close communication with authors and agents. Develops talking points with authors and briefs them on interview preparation along with light media training, accompanying them to interviews where appropriate. Supports authors in developing off‑the‑book page essays, feature ideas, and serial placement.

Imprint Representation: Represents the imprint at industry events, trade shows, and in‑house.

Best Practices: Identifies opportunities for enhancing and improving both imprint campaigns and departmental best practices—new tools (including AI), platforms, partners, outlets, trends, etc.

What you’ll bring:

A college degree or equivalent experience.

Minimum 12+ years of hands‑on book publicity experience, with an emphasis placed on booking top‑tier media, handling complex author tours, navigating author/agent relationships, and securing national book club picks.

Management experience and an interest in hands‑on coaching and mentoring of staff.

Extensive knowledge of the media and strong relationships with book reviewers, magazine editors, producers, and online editors.

Excellent organizational skills and attention to detail.

Experience working with sensitive material and high‑profile authors.

Experience working on fiction and nonfiction with a proven ability to generate creative angles and pitches.

Demonstrated ability to work well under pressure and manage time effectively to meet tight deadlines and changing priorities (must be flexible and versatile), in a collaborative team environment.

This role will have an annual salary of $170,000 - $180,000

Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.

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In Summary: Henry Holt is seeking an experienced, creative, and enthusiastic Executive Director of Publicity . The ideal candidate has extensive experience strategizing on and executing high‑profile PR campaigns from start to finish . This position will manage the department budget and assignments, coordinate seasonal media meetings, pitch national book clubs, and work closely with marketing, editorial, leadership, and internal Macmillan communications and events teams .

En Español: Henry Holt está buscando a un Director Ejecutivo de Publicidad experimentado, creativo y entusiasta con una trayectoria de campañas muy exitosas en una amplia gama de géneros para liderar nuestro departamento de publicidad de siete personas. Desde romper el crossover literario/comercial y la ficción del club de libros hasta elevar la narrativa, periodística y no-ficción prescriptiva en la conversación nacional, nuestro candidato ideal tiene una extensa experiencia estratégica en la ejecución de campaña de PR de alto perfil desde el principio al final, con la capacidad de girar y ser ágil para aprovechar las oportunidades que crea el departamento de noticias. Ellos tienen una red bien establecida de contactos nacionales de transmisión, impresión, podcast y medios de comunicación en línea, y sobresalen en un entorno acelerado, dirigido por los plazos finales. Este puesto les permitirá gestionar el equipo de gestión presupuestaria y trabajar estrechamente, deben coordinar eventos internos, reuniones mediáticas y labores a nivel nacional, desarrollar una estrategia de colaboración con equipos editoriales y de liderazgo sobre este ciclo de comunicaciones públicas, es un trabajo muy cómodo. Se espera que entrenen y asesoren al personal de publicidad en todos los niveles, fomentando su crecimiento profesional y asegurando los logros colectivos del equipo. Lo que harás: Liderazgo & Gestión Activa: Leads Holt Departamento de Publicidad, desempeñando un papel clave en el equipo de liderazgo senior en la impresión. Mentoría y gestiona activamente a un equipo de siete personas, ofreciendo coaching, gestión de rendimiento y establecimiento de expectativas. Reúne semanalmente con informes directos para comprobar el estado, ofrecer orientación y brainstorming, y garantizar que se cumplan las fechas límite. Ofrecer apoyo cuando sea necesario en situaciones complejas. Relaciones fuertes de medios: Cultiva, promueve y mantiene relaciones sustantivas con contactos claves de difusión, impreso y medios digitales. Coordina y participa en reuniones estacionales con los principales contactos de medios nacionales para fortalecer las relaciones y la cobertura temprana. Habilidades de presentación especializadas: Presenta regularmente internamente en conferencias de ventas temporales, encuentros bi-semenales de venta y marketing y reuniones departamentales. Colaboración interdepartamental: Enlaza con departamentos clave como el marketing, las ventas y la redacción para garantizar que se entregue un mensaje cohesivo a lo largo de las iniciativas de marketing/publicidad. Planificación estratégica: Supervisa la creación de planes publicitarios, gestión presupuestaria y ejecución efectiva anual de aproximadamente 50-60 títulos. Apoya a los autores en el desarrollo de ensayos fuera del libro, ideas y colocación en serie. Representación de impresiones: representa la impresión en eventos industriales, ferias comerciales e in-house. Mejores prácticas: Identifica oportunidades para mejorar las campañas imprimidas y mejores prácticas departamentalesnuevas herramientas (incluida IA), plataformas, socios, puntos de venta, tendencias, etc. Lo que aportará: Un título universitario o experiencia equivalente. Minimum 12+ años de experiencia práctica en publicidad sobre libros, con énfasis en reservar medios de comunicación más cercanos, manejar turistas complejos, navegar relaciones entre autor/agente y seleccionar clubes nacionales de libros. Damos la bienvenida a los solicitantes de todos los orígenes e identidades. Los candidatos calificados son evaluados sin tener en cuenta su raza, color, religión, edad, etnia, origen nacional, sexo, orientación sexual, identidad o expresión de género, estado de discapacidad, capacidad física, neurodiversidad, información genética, estatus protegido del veterano, condición familiar y económica y antecedentes u otra característica protegida por la ley federal, estatal o local. Prohibimos cualquier tipo de discriminación y proporcionaremos adaptaciones razonables a las personas cualificadas con discapacidades de acuerdo con la legislación aplicable. #J-18808-Ljbffr