Paid Search Manager, Investopedia

Paid Search Manager, Investopedia
The Paid Search Manager will play a pivotal role in driving customer acquisition efforts on Investopedia's Performance Marketing Team. The ideal candidate will possess a deep understanding of Google and Microsoft platforms and a strategic mindset, allowing them to deliver flawless campaign execution, actionable reporting, and the thought leadership necessary to maximize our marketing impact.

Hybrid 3x a week (New York)
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team
Investopedia is the world's leading source of financial content, founded in 1999 with a mission to help people make smarter financial decisions. The Performance Marketing team operates as the affiliate and growth engine of the business, partnering with financial institutions to connect our audience with relevant products. Focused on full-funnel acquisition, the team blends content, data, and optimization strategies to drive measurable outcomes and revenue growth.

Contributions

Own the strategy, execution, and ongoing optimization of paid search campaigns (Google Ads), managing performance against acquisition revenue and P&L goals.

Conduct full-funnel analysis – from impression through account open – to identify performance drivers and optimization opportunities.

Monitor, analyze, and report on campaign performance; translate insights into actionable recommendations that improve efficiency and scale.

Independently manage budgets, bidding strategies, keyword expansion, and testing roadmaps to maximize ROI.

Partner with analytics and data teams to ensure accurate measurement and leverage data from multiple sources for deeper insights.

Continuously A/B test and iterate on ad creative, landing pages, and targeting strategies to improve conversion rates and overall performance.

Qualifications

Education: Bachelor degree, or equivalent work experience.

Experience: 3-5+ years of experience in digital marketing, with a heavy focus on paid media execution. Track record of managing or supporting significant monthly media spends ($200,000+), while maintaining strict profitability targets.

Deep experience with Google Ads; strong understanding of campaign structure, bidding strategies, and performance optimization.

Strong analytical skills, with the ability to evaluate full-funnel performance and connect campaign metrics to business outcomes and P&L impact.

Experience with data platforms such as BigQuery, Looker, or similar BI tools and experience synthesizing data from multiple sources preferred.

Advanced proficiency in Microsoft Excel (e.g., pivot tables, complex formulas, data analysis) preferred.

Self-starter with a high degree of ownership; proactively identifies opportunities, investigates performance trends, and drives solutions independently.

Strong communication skills, with the ability to translate data into clear insights and actionable strategies.

Travel
5% Travel Required (Approximate).

Equal Employment Opportunity
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please visit https://www.e-verify.gov/employees.

Pay Range
New York: $90,000.00 - $110,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

Benefits
People Inc. provides employees and their eligible family members a variety of benefits, including medical, dental, vision, and prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents). Additional voluntary benefits are available, such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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