Brand & Content Marketing Manager

Community: Texas Support Center Address: 3501 Olympus Boulevard Dallas, Texas 75019 Pay Range $102,700.00-$141,300.00+ Annual
Our Space. Your Impact. At Lifespace, Our Space is more than a brand, it’s how we show up for our residents, our teams, and each other. It’s the standard we hold for every interaction, every message, and every experience we create. We’re looking for a Brand & Content Marketing Manager who will bring that standard to life, own how our brand is expressed across every channel, every campaign, and every customer touchpoint. This is a role for someone who doesn’t just write content, but shapes how a brand is experienced, discovered, and trusted.
What You’ll Do As the day‑to‑day steward of our brand, you will ensure that everything we put into the market is clear, consistent, and compelling while driving measurable engagement and conversion.
Brand Stewardship & Execution Own and maintain brand consistency across digital, print, email, and social channels
Apply visual identity and voice standards across all content and campaigns
Manage and evolve the content and messaging library to ensure alignment and scalability
Content Development & Optimization Write and edit high‑performing, AEO/SEO optimized content across web pages, landing pages, email and SMS campaigns, social media and paid media copy, sales collateral and campaign messaging
Ensure all content is aligned to brand standards and built for performance
Cross‑Functional Collaboration Partner with demand generation, lifecycle marketing, sales enablement, and creative teams
Translate campaign strategies into clear, conversion‑oriented messaging
Adapt messaging for evolving platforms, including AI‑driven search and generative answer engines
Lead content testing (subject lines, headlines, messaging variants) and analyze performance to improve engagement and conversion
Feed learnings back into messaging frameworks and content playbooks
AI & Emerging Channel Optimization Create content designed for discoverability in AI‑driven environments (Google AI Overviews, ChatGPT, Perplexity)
Apply structured content approaches (FAQ, How To, speaking‑able schema)
Leverage AI tools to enhance drafting, editing, and optimization workflows
What You Bring 5 to 8 years of experience in brand, content, or copywriting roles within an established brand system
A strong, diverse writing portfolio (web, email, SMS, social, sales collateral) demonstrating both creativity and performance impact
Proven ability to apply brand standards and messaging frameworks independently
Experience collaborating across marketing, sales, and creative teams
Technical & operational strength with content and project management tools (e.g., Monday.com, Airtable)
Proficiency with CMS and marketing platforms (e.g., WordPress, HubSpot, Marketo, Salesforce Marketing Cloud)
Hands‑on experience using AI tools (e.g., ChatGPT, Claude, Gemini) in content workflows
Demonstrated experience optimizing content for AI search and citation environments
If you’re ready to shape a brand that truly connects—and create content that performs across today’s most dynamic platforms— we want to hear from you. Apply today and help define Our Space.
Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
Company Overview Lifespace Communities, based in Dallas, Texas, is one of the nation’s top 10 largest nonprofit senior living organizations. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members. The organization is committed to creating communities where people are empowered to live their aspirations.
Equal Opportunity Employer. If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences, you'll enjoy your career with us! To learn more about how our communities serve our residents, please visit lifespacecommunities.com

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