Director Channel Marketing

We're partnering with a leading global entertainment company seeking a strategic and data-driven marketing leader to drive

audience growth, subscriber acquisition, engagement, and retention

across a growing portfolio of

streaming and digital distribution

channels.

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

This is a unique opportunity to sit at the intersection of growth marketing, performance media, content strategy, audience development, and digital distribution, helping shape the future of a rapidly expanding streaming ecosystem across subscription, ad-supported, and partner platforms.

Duration : 6/29/2026 - 6/29/2027
Bill Rate : $40-$45/hr
Location:

On-Site | Santa Monica, CA
What You'll Do
Develop and execute growth marketing strategies that drive audience acquisition, subscriber growth, engagement, retention, and reduced churn
Lead cross-channel marketing initiatives spanning paid, owned, and earned media
Partner closely with senior leadership to identify growth opportunities, performance trends, and strategic investment priorities
Build and optimize lifecycle marketing programs across the customer journey
Collaborate with creative, social, programming, research, analytics, and distribution teams to develop impactful campaigns and go-to-market strategies
Establish KPI frameworks that connect marketing efforts to business outcomes including acquisition, viewership, retention, conversion, churn, and customer lifetime value
Lead testing and experimentation initiatives across acquisition channels, audience segments, promotional strategies, and platform partnerships
Leverage audience insights, viewing behavior, and market trends to inform content launches, programming strategies, and growth initiatives
Partner with major streaming and distribution platforms to maximize merchandising, promotional visibility, and audience engagement opportunities
Present performance insights and strategic recommendations to executive stakeholders

What We're Looking For
10+ years of experience in Growth Marketing, Subscriber Marketing, Lifecycle Marketing, Performance Marketing, CRM, Digital Strategy, or Audience Development
Strong experience within streaming, media, entertainment, digital content, or subscription-based businesses
Deep understanding of OTT, SVOD, AVOD, FAST, and digital distribution ecosystems
Proven success driving audience growth, subscriber acquisition, retention, and engagement
Experience developing KPI frameworks tied to business performance metrics
Strong analytical mindset with the ability to translate data into actionable business strategies
Exceptional communication, presentation, and stakeholder management skills
Ability to thrive in highly cross-functional environments and influence senior leadership

Preferred Experience
Streaming platforms, studios, digital publishers, FAST channels, or subscription-based content businesses
Experience working with major distribution and platform partners
Subscriber growth, lifecycle marketing, retention marketing, or audience development expertise
Performance-driven marketing and experimentation frameworks
Content launch, franchise marketing, or audience expansion initiatives

Please submit your resume for consideration.

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