Paid Media Specialist

The Paid Media Specialist is responsible for driving profitable ecommerce growth through the planning, execution, and optimization of paid advertising campaigns across Google Ads, Microsoft Ads, Amazon Ads and other channels. This role owns the day-to-day performance, budget management, and optimization strategy, and reporting with a strong focus on revenue, ROAS, and spend efficiency.

The ideal candidate is highly analytical, hands-on, and comfortable managing large product catalogs and performance-driven budgets.

Key Responsibilities

Own and manage paid media strategy across Google, Microsoft, and Amazon advertising platforms

Plan, launch, and optimize campaigns across Search, Shopping, Performance Max, and Amazon Sponsored Ads

Structure campaigns for reach, ROI, and sustainable long-term performance

Align paid media efforts with ecommerce goals, organic marketing, sale promotions, seasonality, and inventory availability

Budget & Performance Management

Manage monthly and quarterly paid media budgets to hit efficiency and revenue targets

Optimize bids, budgets, and targeting to meet or exceed ROAS and CPA goals

Monitor performance daily and respond quickly to trends, anomalies, or inefficiencies

Make data-driven recommendations on spend allocation and scaling opportunities

Optimization & Testing

Conduct ongoing keyword research, search term analysis, and negative keyword management

Test and refine bidding strategies, audiences, creatives, and ad formats

Run structured A/B tests to improve CTR, conversion rate, and overall profitability

Identify underperforming products, keywords, and campaigns and take corrective action

Product Feed & Marketplace Optimization

Partner with ecommerce team to optimize product feeds for shopping and marketplaces

Help ensure accuracy and competitiveness of product titles, pricing, availability, and attributes

Optimize Amazon campaigns at the keyword, search term, and ASIN level

Align advertising efforts with product launches and promotional calendars

Analytics, Reporting & Insights

Ensure accurate conversion tracking and attribution across platforms

Analyze performance using key metrics including ROAS, CPA, CPC, CTR, CVR, and revenue

Prepare regular performance reports with clear insights and actionable recommendations

Communicate results, opportunities, and risks to stakeholders in a concise, business-focused manner

Qualifications & Experience
Required

3–5 years of hands-on PPC experience in an ecommerce environment

Proven experience managing budgets across Google Ads, Microsoft Ads, and/or Amazon Ads

Strong understanding of performance metrics and ecommerce attribution

Experience with shopping feeds and large product catalogs

Advanced analytical skills and comfort working with performance data

Preferred

Experience advertising for both DTC websites and Amazon marketplaces

Familiarity with GA4, Google Tag Manager, and feed management tools

Experience with ecommerce platforms such as Shopify or WooCommerce

Strong written and verbal communication skills

Other:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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