Brand Social & Community Manager (food & bev) [210427]

We are seeking a Social Media & Community Manager to lead day‑to‑day community engagement and social interaction across a portfolio of iconic beverage brands. This role will drive how brands participate in culture, conversations, and fandom across social platforms, ensuring every interaction feels authentic, timely, and aligned with brand voice.

Key Responsibilities
Community Engagement & Social Activation

Lead proactive and reactive engagement across comments, DMs, mentions, and social conversations

Develop platform‑specific community engagement strategies aligned with audience behavior and brand goals

Identify cultural moments and opportunities for brands to participate beyond owned content

Build engagement frameworks that encourage participation, UGC, and brand advocacy

Partner with Creative, Strategy, Brand, Influencer, PR, Legal, and Customer Care teams to support campaigns and activations

Community Building & Advocacy Programs

Execute fan engagement initiatives including gifting, product seeding, surprise‑and‑delight programs, and sampling campaigns

Develop scalable workflows and best practices for community outreach and activation

Turn high‑impact fan interactions into shareable brand moments

Support advocacy and influencer‑related engagement initiatives across campaigns

Brand Voice & Moderation

Serve as a steward of brand voice across all social platforms

Develop and maintain response guidelines, moderation standards, and engagement best practices

Ensure all interactions remain brand‑safe, consistent, and culturally relevant

Social Insights & Optimization

Monitor social sentiment, trends, and audience behavior across platforms

Translate community insights into actionable recommendations for campaigns and rapid‑response opportunities

Use social listening and engagement tools to improve responsiveness and engagement quality

Track KPIs related to sentiment, engagement, participation, and response performance

Risk Management

Monitor and escalated sensitive or reputation‑related interactions when necessary

Partner with Legal, PR, Customer Care, and Brand teams to manage risk and ensure timely responses

Protect brand trust through thoughtful and accurate communication

Qualifications

5+ years of experience in community management, social media engagement, or audience strategy

Experience managing high‑volume social engagement for consumer brands

Proven success executing gifting, advocacy, or product seeding programs

Strong understanding of major and emerging social platforms

Excellent written communication skills with strong brand voice instincts

Experience with social listening, moderation, and community management tools

Strong judgment and ability to navigate sensitive brand interactions

Comfortable working in fast‑paced, culture‑driven environments

Ideal Candidate

Deeply connected to internet culture, trends, and online communities

Passionate about audience engagement and building authentic brand relationships

Quick‑thinking, proactive, and highly collaborative

Organized and detail‑oriented while managing multiple workstreams

Excited by the opportunity to shape how globally recognized brands engage with consumers in real time

Aquent is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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