Social Media Specialist

Social Media Specialist
Location: Melville, NY, USA

Job ID: 34440

Type: Full-Time

Openings: 1

Category: Marketing

About the Role
Canon U.S.A. is seeking a creative, strategic, high-energy Social Media Specialist to join the Social Media and Content Strategy team. In this role, you will be a key voice for one of the world’s most iconic imaging brands, bridging technical excellence and lifestyle storytelling to engage hobbyist photographers and world-class cinematographers.

This position is full time and offers a hybrid work schedule with in-office days Monday, Tuesday, and Wednesday, and remote work the remaining days, subject to business needs.

Your Impact

Content Creation & Strategy: Assist in end-to-end development of high-impact paid social ads and organic content across all major social channels.

Cinema Community Management: Lead management of our cinema-focused Instagram handle, engaging the professional filmmaking community and showcasing high-end production workflows.

Trend Analysis: Proactively brainstorm and execute content based on trending concepts, sounds, and cultural moments to keep Canon at the forefront of the digital conversation.

Growth & Expansion: Contribute to data-driven growth plans for TikTok, Instagram, Pinterest, and Threads, tailoring strategies to each platform’s unique audience.

User-Generated Campaign Management: Oversee user-generated social campaign, reviewing submissions and managing promotion strategies that celebrate the Canon community of photographers.

Product Launches: Provide critical support during product launch cycles, ensuring social teasers, announcements, and educational content are executed flawlessly.

Ambassador Social: Support the social promotion of the Canon Explorer of Light program, highlighting the work and expertise of Canon’s elite professional photographers.

Cross Functional Social Support: Collaborate with the broader marketing team to support marketing efforts for key products and services through strategic social funnels and conversion-focused tactics.

About You

Bachelor’s degree in a relevant field or equivalent experience, plus 3 to 5 years of professional social media experience (agency or in‑house).

Technical literacy: Deep understanding of the social media landscape, algorithms and best practices for TikTok and Instagram.

Niche knowledge: Passion for photography and filmmaking, familiarity with cinema‑grade equipment and the professional production industry.

Creative eye: Ability to identify high‑quality visual assets and understand the aesthetic standards of the Canon brand.

Analytical mindset: Comfortable using social analytics tools to track growth and pivot strategies based on performance data.

Communication: Exceptional writing skills with the ability to shift tone from playful and trendy to professional and technical.

Salary & Benefits
Anticipated salary range: $66,300 – $81,550 annually.

Benefits: medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and more.

EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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