Social Media Coordinator

Position Summary
LAWLESS Beauty is looking for a Social Media Coordinator to help power the day-to-day engine of our social presence. This role is all about the details - owning our day-to-day presence across platforms and bringing the brand to life through consistent, accurate, and thoughtful execution. This role supports execution across platforms (Instagram, TikTok, TYB) while working closely with the Director, Brand Marketing to help bring content to life quickly and cleanly. This role is based in Los Angeles and reports to the Director, Brand Marketing.

Responsibilities
Content Calendar

Maintain and manage the content calendar, ensuring posts are scheduled accurately and on time across all platforms

Schedule and publish content across social platforms using Dash Social

Write and edit captions with strong instincts for tone, voice, and cultural relevance - pulling from our copy bank and tailoring for each platform

Develop content briefs in collaboration with our in-house graphic design team, translating strategy into clear creative direction

Support TikTok-first content execution and experimentation

Own real-time posting and support content needs as they arise

Edit short-form video using CapCut - comfortable cutting clips, adding text, sound, and simple transitions

Strengthen content relevance and cultural resonance by identifying creators and partners across channels - building a network that keeps our social strategy reactive, fresh, and credible.

Community Management

Lead day-to-day community management, including comment moderation, responses, and real-time engagement across owned channels and relevant external conversations

Engage with our audience in a way that authentically reflects the LAWLESS Beauty voice

Proactively bring relevant content trend cultural moments to the team

Flag trends, sentiment, and notable community moments back to the team

Support influencer and brand events with organic social support to amplify moments in real time

Organization & Reporting

Organize and manage content asset libraries so everything is findable and on-brand

Assist with asset tracking and handoffs

Compile and organize weekly/monthly performance reporting, surfacing key trends and takeaways to support strategy reviews

What You Can Bring

2-3 years of experience in social media, preferably within a fashion, beauty, or lifestyle brand.

Experience managing brand social channels and executing against a content calendar

A real passion for social media and beauty

Ability to shoot and produce static and video content is a must.

Working proficiency in CapCut and Figma - able to create and edit social-ready content independently

Experience with Dash Social or similar social media management platform

Strong understanding of how content performs on TikTok and Instagram

Genuine interest in community building and brand voice, not just publishing content

High attention to detail, especially in publishing, tagging, and copy

Highly organized with the ability to manage multiple workstreams simultaneously with a strong sense of accountability and follow-through

Strong written and verbal communication skills - especially in a professional, relationship-facing context

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