Coordinator, Field Marketing - BeatBox

divh2Field Events Marketing Specialist/h2pDreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever, its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?/ppSALARY: $67,200 - $79,800, bonus eligible/ppLOCATIONS:/pulliNashville, Tennessee/liliLos Angeles, California/liliSan Diego, California/liliDallas, TX/liliPhiladelphia, PA/li/ulpCOMPANY: We are home to the nations most iconic beer and beyond beer brands, including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?/ph3Role Summary/h3pThe Field Events Marketing Specialist (FMS) builds the local face of BeatBox in their field in the most relevant way and follows the BeatBox national strategies and priorities. Reporting to the Director of Field Marketing, you will build local networks including opinion leaders and essential influencers both online (social media) and offline. You will create marketing programs in the areas of our business; On Premise, Off Premise, events, and New Business opportunities that impact the heart of local consumers, leading to the successful development of the brand./ph3Job Responsibilities/h3pField:/pulliWin over the 21+ consumers to bring BeatBox to life in your market!/liliBuild a local network while infusing national strategies and philosophy in the field./liliTranslate national programs into successful local activation through product sampling, event partnerships, and on-premise activation/liliHire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts/liliAlign with your SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area/liliActivate national events with other FMSs/Brand Reps in regional territories/liliDevelop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments/liliRide-alongs with distributors to help with sales support/liliAbility to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area/liliIdentify event opportunities in your area that require sampling activations/liliIdentify Beatbox influencers and partnership opportunities to support your local market/liliDevelop social media content that could be used in local area campaigns/li/ulpEvents:/pulliMaintain focus on the home market while additionally co-managing events/liliDevelop Brand Engagement Activation Team in home markets - demos/scheduling and store visits/liliManage national/regional festivals from beginning to end (splitting with Jenna) utilizing a master festival checklist/liliSetup weekly 15-minute check-ins with the internal team 6 weeks out from the festival to ensure staying on track/liliOn-site manager for festival (travel)/liliPlan and execute activations and coordinate logistics for personnel POS/liliComplete festival recaps and set up post-festival call to recap with wholesaler, SEM RD/liliSocial/digital training with FMS team/li/ulh3Job Qualifications/h3ulliThere is a requirement to maintain a state sampling license to legally handle and pour alcohol at events./liliProduct Knowledge: Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape./liliMarketing Strategy: Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales./liliEvent Planning: Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty./liliConsumer Engagement: Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty./liliCommunication: Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors./liliPresentation Skills: Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits./liliSales Support: Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets./liliCreativity: Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market./liliBudget Management: Skill in managing marketing budgets efficiently to maximize return on investment./liliProblem Solving: Ability to identify and address challenges and obstacles that may arise during marketing initiatives./liliAdaptability: Willingness to adapt to changing market conditions and consumer preferences./liliRelationship Building: Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders./liliOrganization: Effective organizational skills to manage multiple marketing initiatives and events simultaneously./liliRegulatory Knowledge: Awareness of and compliance with industry regulations, especially if working with alcoholic beverages./liliProduct Sampling : Experience and skill in conducting product sampling events and activities./lili2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty/lili1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success./liliSuccess in building collaborative projects from idea to execution/liliMarketing communication with emphasis on building strategic partnerships/liliAlc beverage experience is a plus!/liliProlonged periods of sitting at a desk and working on a computer./liliMust be able to lift up to 15 pounds at times./liliTravel up to 40% of the time (within local markets)/li/ulpWHY ANHEUSER-BUSCH: At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale./ppBENEFITS:/pulliHealth benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts/liliLife Insurance and Disability Income Protection/liliGenerous Parental Leave and FMLA policies/lili401(k) Retirement Savings options with a company matching contribution/liliChance to work in a fast-paced environment among a company of owners/liliFree Beer!/li/ul/div