Marketing Director

JOB SUMMARY

The Marketing Director is an enthusiastic professional who is a highly motivated self-starter with a strong work ethic responsible for the strategic development, implementation, and oversight of Lone Star National Bank's marketing initiatives, brand management, and community engagement efforts. This role leads all aspects of marketing operations, including advertising, digital marketing, public relations, and event planning, ensuring alignment with organizational goals, growth strategies, and regulatory requirements.

ESSENTIAL DUTIES

The duties listed below may not include all responsibilities that the person in this role may be asked to perform. Incumbent may be required to perform other related duties, as assigned, including cross training across other departments, as necessary.

Marketing Strategy & Execution
Develop, implement, and manage comprehensive marketing strategies and campaigns for all the bank's lines of business, i.e., loans, deposits, wealth, insurance, treasury management, merchant services, etc., including short- and long-term plans to support growth and revenue objectives
Plan, oversee and evaluate marketing campaigns across print, digital, social media, email, and direct mail channels
Maintain and strengthen brand standards and ensure consistency across all communications
Conduct market research and competitive analysis to identify opportunities and trends
Manage and administer the marketing budget to maximize ROI
Prepare and present marketing performance reports and analytics to executive leadership
Digital Marketing & Communications

Manageand oversee website content, online presence, and digital advertising strategies
Manage social media platforms and email marketing campaigns
Ensure messaging is accurate, compliant, and aligned with brand voice
Coordinate internal communications and marketing support for all business lines
Vendor & Agency Management

Manage new and existing vendor relationships, contracts, and service agreements
Serve as liaison with advertising agencies, designers, and media partners
Negotiate terms and ensure deliverables meet quality and compliance standards
Event Planning & Community Engagement

Plan, coordinate, and execute bank-sponsored events, including:
Grand openings
Client appreciation events
Financial education seminars
Community outreach initiatives
Oversee all event logistics (venue, vendors, scheduling, staffing, materials)
Act as primary onsite coordinator for key events
Develop partnerships with community organizations, chambers, and nonprofits
Track and report event outcomes and community engagement metrics
Leadership & Staff Management

Manage, coach, and evaluate marketing department direct reports
Provide direction, training, and performance feedback
Support cross-functional collaboration with other departments
Compliance, Risk & Regulatory Responsibilities

Ensure all marketing materials, promotional items and activities comply with:
FDIC and applicable federal/state regulations
BSA/AML/OFAC/USA Patriot Act/CIP requirements
Maintain knowledge of banking compliance requirements related to marketing and advertising
Ensure adherence to internal audit controls, policies, and risk management procedures
Monitor and report suspicious or unusual activity in accordance with Bank policies
Training & Organizational Participation

Participate in required training, including compliance and regulatory programs
Support employee engagement and Bank-wide initiatives
Promote and participate in community involvement activities aligned with the Bank's mission
Participates in job specific training and other various Bank training programs, as necessary
Maintains current knowledge of internal risk controls and loss prevention, including reporting of suspicious or unusual customer activity per Bank policy, and ensures adherence by the respective department personnel
Maintains current knowledge and complies with all federal and state laws and regulations and all established Bank policies and procedures, including internal audit controls related to department operations, and ensures adherence by the respective department personnel
Maintains current knowledge of all rules, regulations, and laws as they apply to BSA/OFAC/USA Patriot Act/CIP/AML, and ensures adherence by the respective department personnel
QUALIFICATIONS

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

A self-starting team player who possesses a bachelor's degree in marketing, Business Administration, Communications, or related discipline (master's degree in marketing is preferred)
7-10 years of Marketing experience, preferably in financial services or a large financial institution with multiple locations and different markets
Strong knowledge of marketing strategy, branding, and digital marketing
Experience managing multiple projects and campaigns simultaneously
Excellent communication, organizational, and professional leadership skills
Familiarity with banking regulatory requirements related to marketing preferred
PC literacy and knowledge of spreadsheet and word processing software
Demonstrated customer and human relation skills in previous positions
Flexibility, professionalism, ability to work in a fast-paced environment and perform a variety of tasks with numerous interruptions
Ability to work after hours and weekends as necessary
Attention to detail and a high degree of mental concentration as well as the ability to multi-task
Excellent organizational, interpersonal, and communications skills
Bilingual in English and Spanish is desired
ORGANIZATION

This position reports to the Bank President
This position oversees the Graphic Designer, Videographer, Social Media Coordinator, Community Outreach Coordinator, Marketing Department Assistant, and Mascots
TRAINING REQUIREMENTS

All employees are required to attend scheduled mandatory trainings and complete online regulatory compliance training courses applicable to their specific job function. In all situations, employees must ensure that their actions fully comply with all federal banking laws and regulations, including internal bank policies and procedures. Failure to adhere to these requirements will be grounds for disciplinary action, including probation and possible termination.

COMMUNITY INVOLVEMENT

Lone Star National Bank's Mission Statement includes a commitment to helping our communities grow by serving them with pride and integrity. All employees are encouraged to volunteer for bank sponsored activities, civic, charitable and community events and to be active in the communities we serve.

ATTENDANCE

Punctuality and regular attendance should be regarded as essential functions of any position at Lone Star National Bank.

Among other things, "good attendance habits" mean the following:

Be at your work station ready for work by the start of each workday
Remain at your work station, unless the needs of the job require being elsewhere, except during authorized breaks (including restroom breaks)
Take only the time normally allowed for breaks
Call in and notify your supervisor or another member of management if you are going to be either absent or tardy
Office environment with periodic travel to branches and community events
Alternate work arrangements such as telecommuting or working from home are not permitted by Lone Star National Bank

LSNB is an Equal Opportunity/Affirmative Action Employer

and does not discriminate in the recruitment, hiring, and conditions of employment on the basis of race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, marital status, disability, age, veteran status, or any other status as protected by applicable laws.

Management reserves the right to change this position description at any time according to business needs.