Overview
The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic Strategy, Analytics, and Investment teams. The Director, Data & Platform Solutions will specifically be responsible for generating audience insights and crafting go to market strategies across platforms for audience level data. They will also work in collaboration with other teams to craft and deliver data led insights, test and learn agendas, and overall push the limits of data platform capabilities. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data.
Responsibilities
- Act as resource to demonstrate agency knowledge of digital strategies
- Own and maintain relationships with audience data partners and internal agency counterparts
- Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives
- Maintain knowledge of current media trends and provide training to employees when necessary
- Help create client presentations & provide agency POVs to clients based on client data strategy objectives
- Grow day to day client relationships focused on data & internal agency leads
- Oversee & set precedent of management of day-to-day relationships with DMP or similar platforms (Data Management Platform)
- Manage the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
- Prepare & present data strategy presentations and drive integration in media plans focused on audience details
- Support and/or manage thought leadership and roadmap planning of signal loss and data privacy initiatives
Core Job Functions
- Leverage data and technology to solve business problems across Data and Audience strategy for channels, and provide audience insights and recommendations for clients and internal teams
- Drive ad tech partnerships including evaluation, selection, setup, maintenance, roadmap, and project management of ad tech partners
- Digital, Data and Ad Tech Education (trainings, POVs, reference guides)
- Ad serving (standard, dynamic, video, display)
- Attribution (pixels, tracking, measurement, mobile, desktop)
- Web analytics, app measurement, MTA, cross-device tracking
- Data Marketplace (1P, 2P, 3P landscape, best practices)
- DSPs and the role of platforms and technology (DPS 101)
Qualifications
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 7+ years of experience in digital media, ad technology, ad operations, or analytics
- Self-starter who is quick to learn and eager to contribute
- Excellent interpersonal, verbal, written communication, and presentation skills
- Experience managing multiple, competing priorities, duties and/or projects
- Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $135,000 - $165,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position. The Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan and/or 401(k) upon eligibility. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The application deadline for this job posting is 6/30/2026.
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