Digital Marketing Manager

We are seeking a results-driven Digital Marketing Manager, Marketing Automation to lead the strategy, execution, optimization, and reporting of automated marketing programs across the customer lifecycle. This role will be responsible for designing and managing sophisticated, data-driven campaigns that improve lead generation, customer engagement, retention, and revenue growth.
The ideal candidate combines expertise in marketing automation platforms, customer journey orchestration, CRM systems, experimentation, and digital analytics. They will work cross-functionally with Marketing, Sales, Product, Analytics, and Customer Success teams to deliver personalized customer experiences at scale.

To be considered for an interview, please make sure your application is full in line with the job specs as found below.

Key Responsibilitie
Build, execute, and optimize automated customer lifecycle campaigns across email, SMS, web, and in-app channels
Develop customer journeys, lead nurturing programs, and audience segmentation strategies
Manage and optimize marketing technology platforms, including HubSpot, Iterable, Optimizely, Salesforce, and Google Analytics
Lead A/B testing and personalization initiatives to improve engagement and conversion rates
Monitor campaign performance, analyze results, and provide actionable recommendations
Collaborate with Marketing, Sales, Product, and Analytics teams to support growth objectives

Qualifications
5 +years of experience in digital marketing, marketing automation, lifecycle marketing, or marketing operation xsgimln
Hands-on experience with HubSpot, Iterable, Optimizely, Salesforce, and marketing analytics tool
Strong understanding of CRM systems, customer segmentation, automation workflows, and campaign performance measurements
Excellent analytical, project management, and communication skills

Key Sk i lls: Marketing Automation, Lifecycle Marketing, Customer Journey Mapping, Email Marketing, Personalization, A/B Testing, Analytics, CRM Management, and MarTech