Manager of Marketing

Position Purpose
Under the general direction of the Director of Marketing, this position is accountable for marketing content initiatives that support marketing and communications strategies, both internal and external, across multiple platforms to drive volume growth, customer engagement, retention, and brand awareness.

This role is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. It oversees a creative services team and outside agencies on the production of content assets (print and digital), including e‑books, videos, photos, white papers, infographics, slideware, fact sheets, and brochures for use on the company website, intranet, social media, advertising, and other communication channels.

The role oversees the workflow of department‑wide content marketing projects, supervises supporting staff, mentors less experienced employees, and fulfills management and administrative responsibilities as a member of the marketing and communications leadership team.

Nature and Scope

Branding – Ensures all content is on‑brand, consistent in style, quality and tone of voice, and optimized for search and user experience for all channels of content including offline, online, social media, email, point of purchase, mobile, video, print and in‑person. Oversees and updates the brand manual; works closely with marketing, communication, PR, social media, and web teams on all creative and branding initiatives to ensure an integrated, consistent message across channels.

Content Strategy – Maps out a content strategy that supports and extends marketing initiatives, both short‑ and long‑term, determining which methods work for the brand and why. Engages in continuous evolution of strategies and develops standards, systems and best practices for content creation, distribution, maintenance, content retrieval and repurposing, including the real‑time implementation of content strategies.

Content Creation / Production – Hires, supervises, directs the work of writers, editors, content strategists, freelancers, and other vendors; acts as arbiter of best practices in grammar, messaging, writing, style and brand voice; determines required content; monitors effectiveness; establishes workflow for requesting, creating, editing, publishing and retiring content; supervises the maintenance of content inventories and matrices.

Advertising / Marketing – Integrates content activities within traditional marketing and advertising campaigns. Directs ad development and placement, promotional materials and other paid exposures. Develops and executes strategy, plans and activities within approved budget and establishes metrics to measure effectiveness of the project or campaign. Brings new ideas to leaders for consideration.

Market Research – Leverages market data to develop content themes/topics and executes a plan to address customer preferences.

The position supports the Marketing & Communication Department Directors and Vice President to implement strategies, provide consultation, and ensure best practices are followed for marketing content initiatives.

This position does not provide patient care.

Minimum Qualifications
Education: Bachelor's degree in Communications, Marketing, Journalism, business or a related field. Must have a working knowledge of English, including reading, writing and speaking. Experience creating compelling messages for different target demographics.

Experience: 10–15 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.). At least three years of agency experience preferred. Strong writing and project management skills, ability to coordinate multiple priorities, deadlines and projects. Ability to self‑teach digital tools and equipment; photography and videography knowledge. Strong verbal, written and presentation skills.

Computer / Typing: Must be an advanced user of Microsoft Office Suite, including Outlook, PowerPoint, Excel and Word; Adobe Creative Suite skills; ability to use a computer efficiently for job‑specific competitions; access online forums and policies, complete online benefits enrollment, etc.

The foregoing description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills and efforts or work conditions associated with the job. It is intended to be an accurate reflection of the general nature and level of the job.

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