Brand Manager

Compensation: USD 140,000 - USD 150,000 - yearly

Company Description
Wonderful Pistachios is the world's largest pistachio processor and marketer. Located in California's Central Valley, our nuts are non-GMO Project Verified and sustainably harvested, providing a smart, healthy choice for consumers around the world. Wonderful Pistachios are the original plant-based protein and are a tasty tribute to snacking done right. Wonderful Pistachios’ iconic “Get Crackin” ads demonstrate how great taste and healthy habits can go hand in hand.

Brand Manager leads the development and implementation of marketing plans that drive corporate volume and profitability objectives. They report to the Director, Marketing and work with senior management to drive strategic initiatives and execute marketing plans that support the fast growth of our diverse businesses. They are the link between our sales, finance, operations, and our in-house agency teams (Creative, Insights, Media, and Public Relations).

We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday. Our office is located in Los Angeles, CA 90064.

Job Description

Drive strategy and execution of marketing campaigns to drive strategic objectives.

Manage day-to-day operations of several ongoing cross-functional initiatives/projects.

Use advanced understanding of data sources to translate insights into action.

Work with Wonderful's in-house creative agency to define creative, media, and PR strategies, providing direction for our marketing/creative campaigns related to new product launches.

Develop integrated, multi-media marketing creative briefs and manage integrated campaigns.

Responsible for annual campaign media plans (TV, digital, social, etc.) ensuring timely delivery and cost-effective execution.

Work with international teams on the extension of TV campaigns and innovation items from the US to international markets.

Provide thought leadership in developing practical solutions to complex quantitative and qualitative problems.

Present marketing recommendations and plans to senior management and cross-functional teams.

Assist in the onboarding, training and development of team members.

Continuously manage and optimize a SKU portfolio. Recommend additions and discontinuations based on business objectives and consumer trends.

Develop consumer and retailer-specific marketing programs to extend national campaigns, or seasonal opportunities.

Build strong relationships with the sales organization to maximize impact of SKU level programs and sales support initiatives; assess and build business solutions from a marketing perspective.

Drive international category planning, including product launches, and market growth activities.

Qualifications

6+ years’ relevant marketing experience or MBA with 3+ years’ relevant marketing experience.

Consumer packaged goods (CPG) industry experience required.

Experience in international markets a plus.

Understanding of the following areas: eCommerce, packaging, advertising, promotions, merchandising, media, social media, point-of-sale marketing.

Experience working with syndicated data, preferably IRI or ACNielsen.

Expert in Microsoft Excel, PowerPoint, Outlook.

Cross-functional collaboration and relationship building skills.

Strong interpersonal skills with the ability to persuade others.

Displays strategic thought leadership and intellectual curiosity.

Strong analytical, strategic, and creative problem-solving abilities with the ability to translate insights to action, spot trends, and read-out recommendations to senior management.

Strong verbal, presentation, and written skills, including creative briefs and the ability to articulate an informed perspective.

Strong project management skills and executional excellence that showcases attention to detail and adherence to deadlines.

Bachelor’s degree in marketing or related field.

Pay Range: $140,000 - $150,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

The Wonderful Company is an Equal Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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