Assistant Category Manager

We're hiring

2

Assistant Category Managers!

One will focus on

Coffee & Espresso

and the other on

Non-Coffee Beverages .

These positions will work with a cross‑functional team to bring product offerings from ideation to testing, and then through launch and post‑launch analysis. Support innovation pipeline development, menu renovations, and calendar planning for Dunkin'.

RESPONSIBILITIES

Work with Beverage Category Manager to help fill innovation pipeline through the following activities:

Assist in identifying and staying on top of product trends through trend tours, secondary research, conferences/trade shows, and partnership with competitive intelligence team

Partner with culinary team to ideate product innovation. Draft concept development briefs to start the product development process. Manage agendas and recaps for weekly meetings

Partner with consumer insights team to evaluate opportunity size and determine positioning. Write idea and concept screeners to gauge consumer interest.

Pull together business case including insights, competitive landscape, and target audience to align XF leaders on product kickoff

Work with Beverage Category Manager to plan out the calendar and get products ready for launch through the following activities:

Work with XF team of R&D, operations, supply chain, demand planning, QA, commercialization and legal to ensure products are ready for launch

Manage updates in the product tracker capturing all product details

Partner with operations team on in-store testing and evaluating product performance against set criteria

Partner with category manager and brand marketing team to help identify which products to launch based on learnings through screeners or testing

Lead through and submit product readiness materials including readiness templates, POS forms, profitability forms, marketing input forms, app forms, and product one‑pagers. Review all output from cross‑functional teams.

Write product briefs to kick off XF partners for agency briefings

Help identify and resolve project‑related risks and issues throughout process

Assist Associate Category Manager Bakery on all calendar-related activities above, as needed

Work with Beverage Category manager on post‑launch activities including partnering with business analytics to measure and analyze the impact of programs, and assisting in field and franchisee communication and collaboration

EDUCATION QUALIFICATIONS

4 Year Degree / Bachelor's

Business and/or marketing major preferred

EXPERIENCE QUALIFICATIONS

1-2 years total work experience (internships included).

Food and beverage or CPG industry experience preferred but not required, especially in marketing, product development, or consumer insights roles.

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

Creative and strategic thinking

Strong communications and interpersonal skills

Ability to work individually and with large cross‑functional teams

Ability to thrive in a fast‑paced environment, multi‑task, prioritize, and be detail oriented

Project management

Financial acumen

Problem‑solving agility

Strong PowerPoint and Excel skills

Salary: $64,879.50 - $108,132.50 per year

The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.

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